Nurul Adilah HasbullahAsmak Ab Rahman2024-05-292024-05-292021-06Nurul Adilah Hasbullah, & Asmak Ab Rahman. (2021). A Theoretical Study on the Success Elements of Endowment in Malaysian Public Universities. The Journal of Muamalat and Islamic Finance Research, 18(1), 14-30. https://doi.org/10.33102/jmifr.v18i1.3241823-075XeISSN : 0126-595410.33102/jmifr.v18i1.324https://jmifr.usim.edu.my/index.php/jmifr/article/view/324https://oarep.usim.edu.my/handle/123456789/14570JMIFR Vol.18 No.1 (June) 2021Endowment is one of the important sources of income for Higher Education Institutions (HEIs) in many countries, including Malaysia. The elements that contribute to the success of this fund need to be identified so that its role can be sustained. There are several elements driving the success of endowment in HEIs were found in the previous study which consist of highly-skilled investment managers, superior investment committees and alumni networks. In this study, these elements were revisited in the context of Malaysia. This study is conducted based on a literature review which acts as a preliminary ground for further empirical research in this area. This study found that there are specific aspects that need to be included with the aforementioned elements to ensure that they are suitable to be applied in Malaysia. At the same time, other elements (i.e., diversity of income sources and effective fundraising) should be considered as well as they have the possibility to contribute to endowments’ success, especially in this country.enSuccess elements, endowment, public universities, MalaysiaArticle1430181