Suhaida Herni SuffarruddinAmalina MursidiHisham SabriNur Ainna Ramli2024-05-302024-05-302023Suffarruddin, S. H., Mursidi, A., Sabri, H., & Ramli, N. A. . (2023). Developing a Muslim Friendly Destination Criteria for Homestay Programme: A Conceptual Study. I-IECONS E-Proceedings, 10(1), 557–561. https://doi.org/10.33102/iiecons.v10i1.332805-474110.33102/iiecons.v10i1.33https://epiiecons.usim.edu.my/index.php/eproceeding/article/view/33https://oarep.usim.edu.my/handle/123456789/1712910th INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE 2023 (I-iECONS 2023) : “Sustainable Development through Innovative Economic Transformation” /Editors : Amalina Mursidi, Agoos Munalis Tahir, Suhaida Herni Suffarruddin, Norfhadzilawati Rahim, Murad Ali Ahmad Al-Zaqeba, Muhammad Iqmal Hisham Kamaruddin Conference Dates: August 14 2023 | Conference Location: Millennium Makkah Al Naseem Hotel Mecca Saudi Arabia Organized by Faculty of Economics and MuamalatMuslim-friendly destination has become popular tourist attractions, providing visitors with the opportunity to explore the unique aspects of Islam. This growing interest presents an opportunity for industry players to shift the trend of tourism offerings. In this regard, homestay programme has the potential to become Muslim-friendly destinations for tourists. However, it is essential to determine to what extent Shariah-compliant practices should guide homestay operators in providing Muslim-friendly destinations. Hence, the objectiveof this study isto investigate the criteria that need to be considered to ensure Shariah compliance. Qualitative research techniques, such as in-depth interviews with coordinatorsof selected homestay programmes will be used to achieve the study objective. The results of thisinterview will be analysedusing thematic analysis techniques. The outcome of this study will serve as a benchmark for industry stakeholders in developing strategies for homestay programme development. Moreover, the criteria developed in this research will offer a shariah-compliant guide for promoting Muslim-friendly destinations in Malaysia. This is in line with the National Tourism Policy’s (DPN 2020-2030) objectives of achieving competitiveness, sustainability, inclusivity, and global recognition as a Muslim-friendly destination.en-USMuslim Friendly; Homestay Programme; Shariah-Compliant; Tourism IndustryArticle557561