Muhamad Zaki MustafaMuhammad Raqib bin Mohd SofianSafiyyah binti Ahmad SabriAisyah Mardhiah binti Mat Rozi2024-09-252024-09-252024Muhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).e-ISBN : 9789672614722https://oarep.usim.edu.my/handle/123456789/22894E-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & Managementthat presents a variety of information, info and entertainment. There are dozens of radios in Malaysia that have different ways of presenting elements and information. This study examined the extent to which students at Universiti Sains Islam Malaysia listened to Radio Ikim and Zayan Fm, identified decision-making patterns and factors that caused students to listen to Radio Ikim and Zayan fm. The study found that most students at Universiti Sains Islam Malaysia have listened to Radio Ikim and Zayan but are not inclined to listen to it every day.en-UStext::conference output::conference proceedings::conference paper