A Conceptual Study of Madani Concept in Islamic Business Ethics and Marketing Practices

Intan Fatimah AnwarElisya Sopphilea Kamal BaharinWan Rasyidah Wan NawangNor Haziah HashimSiti Nurulhuda Nordin2025-05-072025-05-072024Intan Fatimah Anwar, Elisya Sopphilea Kamal Baharin, Wan Rasyidah Wan Nawang, Nor Haziah Hashim & Siti Nurulhuda Nordin. (2024). A Conceptual Study of Madani Concept in Islamic Business Ethics and Marketing Practices. Seminar Antarabangsa Islam Dan Sains 2024 (SAIS 2024), 165–175. https://pkausim.usim.edu.my/sais-2024/3083-872Xhttps://pkausim.usim.edu.my/sais-2024/https://oarep.usim.edu.my/handle/123456789/26677Seminar Antarabangsa Islam dan Sains 2024 (SAIS 2024) Editor: Noorfajri Ismail (Head of Editorial), Syamila Mansor, Ahmad Fadly Nurullah Rasedee, Haslinawati Mohd Mustapha, Abdul Rashid Abdul Aziz, Junaidah Abu Seman & Siti Rubaini Mat 26 September 2024 Anjuran: Persatuan Kakitangan Akademik Universiti Sains Islam Malaysia (PKAUSIM),Fakulti Pengajian Bahasa Utama (FPBU), Institut Sains Islam (ISI) dan Institut Fatwa dan Halal (iFFAH), USIMThe Malaysia Madani concept, introduced as a framework for national development, encapsulates a vision for a society rooted in ethical governance, inclusivity, and sustainable progress. The core values include sustainability (kemampanan), prosperity (kesejahteraan), innovation (daya cipta), respect (hormat), trust (keyakinan) and compassion (ihsan). This conceptual study explores the Malaysia Madani concept, which presents an integrated approach to Islamic business ethics and applies to marketing practices. This is particularly pertinent in today's globalized economy when ethical concerns are becoming more intricate. The research data gathering is based on a literature review of prior and recent reports and studies including Al-Quran and hadith on the Madani concept, Islamic business ethics, and Islamic marketing practices, The findings discussed the practical implications of the Madani concept and Islamic business ethics, as well as their relevance to contemporary marketing practices. By adopting this approach, Malaysian businesses can achieve both economic prosperity and make significant contributions to the ethical and sustainable advancement of society.en-USMadani conceptIslamic business ethicsmarketing practicesconceptual study.A Conceptual Study of Madani Concept in Islamic Business Ethics and Marketing Practicestext::conference output::conference proceedings::conference paper165175