Intan Fatimah AnwarNur Atika AtanMuhammad Arif Najmuddin Mohd RosliAtirah SufianSiti Nadiah Mohd AliHuraizah Arshad2024-12-162024-12-1620242024-12-14Intan Fatimah Anwar, Nur Atika Atan, Muhammad Arif Najmuddin Mohd Rosli, Atirah Sufian, Siti Nadiah Mohd Ali, & Huraizah Arshad. (2024). Unveiling the Fintech Crowdfunding Challenges in Malaysia: A Case Study of Pitchin Platform Sdn. Bhd. Global Business and Management Research: An International Journal, 16(3s), 187–202.1947-5667http://www.gbmrjournal.com/pdf/v16n3s/V16N3s-15.pdfhttps://oarep.usim.edu.my/handle/123456789/25632Indexed by ERAPurpose: This article investigates the multifaced issues confronting Malaysia's fintech industry, concentrating on a single case or organisation. The study topic revolved around the challenges faced by Pitchin Sdn Bhd in Malaysian fintech sectors. Design/methodology/approach: This study uses qualitative methods, involving in-depth interviews and a single-case study approach, to analyse the challenges that PitchIN Platforms Sdn Bhd experiences. Findings: The study revealed several challenges for PitchIN Platforms Sdn Bhd, such as societal awareness, trust, education, technological development, marketing, fintech platform provider experience, and rapid system development. The findings show that public awareness and the rapid speed of technological innovation in the financial sector are major barriers to developing and maintaining crowdfunding platforms. Research limitations/implications: This study focused on the challenges faced by a single fintech crowdfunding platform thus generalizability of the findings is limited, as each crowdfunding organisation may face unique challenges. Practical implications: The study's insights are valuable for stakeholders involved in fostering a competitive and sustainable ecosystem for Malaysia's fintech crowdfunding platforms. Policymakers can leverage the findings to enhance present legislation and create an ideal environment, while finance professionals and industry participants can obtain a greater understanding of these challenges, helping them to make informed decisions and manage resources more efficiently. Originality/value: This article extends the existing literature on fintech and crowdfunding challenges in Malaysia and serves as a foundation for future research. The extensive investigation of PitchIN Sdn Bhd's challenges provides useful insights for other crowdfunding platforms, assisting them to better address these issues and promote healthy competition among providers.en-US: fintechcrowdfundingchallengessingle case studytext::journal::journal article187202163