Ahmed Abdul MalikIbrahim Fahad SulaimanNajib Sheikh Abdisamad2024-05-302024-05-302021-10-26e-ISSN:2821-3270https://fkp.usim.edu.my/wp-content/uploads/2022/03/Final_E-proceeding-IC-DAIM2021_full.v1-compressed.pdfhttps://oarep.usim.edu.my/handle/123456789/18010E-Proceedings Of The International Conference On Da’wah And Islamic Management (IC-DAIM 2021) “Humane Leadership and Da’wah For Sustainable Future of Ummah” 26-27 October 2021 Organized by: Da’wah and Islamic Management Program, Faculty of Leadership and Management, USIMThe drug story can easily, and probably will, return again and agin to the media attention in the level of national and international. But it is unlikely that the media itself will make a meaningful achievment unless if there is a very serious effort and a very good strategy to cure the society illness. In making the transition from assessing the influence of "natural" media such as entertainment, advertising, news and even new Media to an examination of the effects of media campaigns, one is struck with the very poor record of evaluated mass media health promotion programs. Television is the preeminent mass medium among adolescents, adolescents abserve and listen to drug use, particularly alcohol drinking, being modelled and discussed as a natural and everyday event on primetime television. Among the illicit drugs, it has been suggested that merijuana use, while rerely matter and is commonly regarded with humor as a harmless escape. Other illcit drugs are rerely shown and fairly consistently associated with bad consequences. This paper will discuss how effective are media campaingns on drug abuse? What are the strategies of media to avert the society from evil of drug abuse and to prevent the adollescent from drug abuse? What are the approprate role of Islamic media in comberting drug abuse? This study will provide some example of an effective programs on drug abuse, it will also propose some surggestions that the writher believes it will help in eradicating drug abuse or at list eliminate it.en-USMedia Campaingns, Eradicating, New Media, Drug Abuse, AdolescentsArticle524540