Siti Syahirah SaffineeMohammad Aizat JamaludinNur LiyanaIzzaty RosliAzura AmidKhairusy Syakirin Has-Yun Hashim2024-11-112024-11-1120242024-11-6Siti Syahirah Saffinee, Mohammad Aizat Jamaludin, Nur LiyanaIzzaty Rosli, Azura Amid, & Khairusy Syakirin Has-Yun Hashim (2024). Sustainable and ethical vicegerency in halal tourism practices. Journal of Event, Tourism and Hospitality Studies, 4, 111-126. https://doi.org/10.32890/jeth2024.4.82805-44232634-710.32890/jeth2024.4.8https://oarep.usim.edu.my/handle/123456789/24710https://e-journal.uum.edu.my/index.php/jeth/article/view/24455/4415Journal of Event, Tourism and Hospitality Studies, Volume 4, Page (111-126)This paper investigates thesustainable and ethical vicegerency of Halal tourism and the Islamic principles influencing sustainable tourism, particularlyinthe context ofMuslim travel.By conducting a literature review and case study analysis, the qualitative research design was implemented, involving a total of 10 informants. Additionally, successful programsand best practices that implement these concepts to enhance the sustainability of tourism destinations and experiences were investigated. The results indicate that there are components that can enhance the sustainability of tourism and the experiences of Muslim guests. The paper highlights the importance of incorporatingIslamic themes into tourism sustainability frameworks to promote ethical and culturally sensitive behaviours. This paper provides governments and other tourism stakeholders with valuable insights into sustainable tourism programsthat cater to the requirements of Muslim travelers and promote sustainability.en-USEthical tourismEthical vicegerencyHalal tourismKhalifah conceptMaqasid al-ShariahSustainable tourismtext::journal::journal article::research article1111264July