Mohd Muzhafar IdrusRuzy Suliza HashimRaihanah M. MHarison Mohd SidekHazleena BaharunNoor Saazai Mat SaadYurni Emilia Abdul HamidSuzanah Selamat2024-05-292024-05-2920162411-183X10.18769/ijasos.280372WOS:000392977600075http://ijasos.ocerintjournals.org/en/pub/issue/26675/280372https://oarep.usim.edu.my/handle/123456789/11111This paper discusses readings on Malay cultural identities in the Malaysian context. While previous research on Malay cultural identity has presented a broad understanding, this paper attempts to frame this discussion based on three perspectives- elite constructions, socio-cultural worldviews, and resistance to the Malay world. By placing Malay cultural identities in relation to the Malaysian context, it explores the dynamics concerning what is distinctive and worthwhile about Malay cultural identities. In addition, this study forms some of the bases for a renewed understanding and interests on Malay cultural identities in light of the burgeoning industries of popular TV fiction.en-USPopular culturepostcolonial literatureMalaynessmediaTV fictionArticle59359726