Siti Syahirah SaffineeMohammad Aizat JamaludinWan Nazri Che Mat Safiee2024-12-152024-12-1520242024-12-14Siti Syahirah Saffinee*, Mohammad Aizat Jamaludin, Wan Nazri Che Mat Safiee. (2024). Uniqueness of Malaysia’s Halal Gastronomy in Promoting Muslim-Friendly Tourism Hub. Journal of Halal Industry & Services, 7(1). https://doi.org/10.36877/jhis.a00005552637-0891https://doi.org/10.36877/jhis.a0000555https://journals.hh-publisher.com/index.php/JHIS/article/view/1026https://oarep.usim.edu.my/handle/123456789/25614Journal of Halal Industry & Services Volume: 7 No: 1Malaysia’s Halal gastronomy, with its deep roots in Islamic dietary laws, presents a strategic opportunity to enhance the country's position as a premier destination for Muslim-friendly tourism. Despite Malaysia's rich culinary heritage, the potential of Halal gastronomy to drive tourism and economic growth remains underexplored. This study aims to fill this gap by conducting a qualitative analysis of the cultural, economic, and societal impacts of Halal gastronomy on Malaysia's tourism industry. Through a comprehensive review of existing literature and qualitative data, the paper provides insights into how Malaysia can harness Halal gastronomy to strengthen its identity as a welcoming and inclusive destination for Muslim travellers.en-USHalal GastronomyMuslim friendly tourismHalal Industrytext::journal::journal article::research article1771