Nik Hziman Nik MatKhairun Nisa Mohd ArshadAhmad Sabri YusuffNoor Azlan Mohd Noor2024-05-302024-05-302021-07"e-Proceedings: The 9th International Islamic Economic System Conference (I-iECONS 2021) 12th – 13th July 2021, Malaysiahttps://oarep.usim.edu.my/handle/123456789/17086enThe Effects of Brand Loyalty on the Overall Brand Equity in Public Universities in Malaysia