Norsimaa MustaffaKartini Kamaruzzaman2024-05-302024-05-302023Ramlan, N., Doll Kawaid, I. S., Abd Kadir, K., & Zainol, N. N. (Eds.). (2023). International Conference On Quran As Foundation Of Civilization (SWAT2023) . Penerbit USIM.eISSN: 2811-3411https://oarep.usim.edu.my/handle/123456789/17008PAPER PROCEEDINGS: THE 9TH INTERNATIONAL CONFERENCE ON QURAN AS FOUNDATION OF CIVILIZATION SWAT 2023: “AL QURAN AS A SOURCE OF REVELATION IN BUILDING A CIVILIZED SOCIETY”/ Edited by : Dr. Nadiah Ramlan, Dr. Irwan Santeri Doll Kawaid, Dr. Kauthar Abd Kadir, Nurfatin Nazilah Zainol 4th – 5th October 2023 / 19-20 Rabiul Awal 1445H I Faculty of Quranic and Sunnah StudiesEmpowering students has become one of the primary goals of education in the 21st century. The implementation of digital skills connects student engagement, empowerment, achievement, and success. Da’wah can be done in various diverse ways, one of which is using social media. Thus, the present study aims to examine how digital skills empower students through the development of da’wah contents and students’ creativity skills in disseminating da’wah through e-Campaigns. This study employed a case study design on undergraduate students who develop da’wah contents for electronic campaign purposes. The method of data collection involves observation on students’ critical journal reflection, log diary, video skills assessment and web-based skills. Analysis was conducted thematically to examine how digital skills permitted students to establish e-Campaigns on da’wah. Survey questionnaires disseminated before and after course where students answered questions from the stimuli, and subsequently personal enhancement ensued from the list of questions. The study found that empowering digital skills improved students from lower-order to higher-creativity order in designing e-Campaign on da’wah. This study contributes to the understanding of how digital skills empowerments can be used to enhance students’ creativity and can serve as a reference for educators and instructional designers in understanding the needs of technology to immense support in automating various critical tasks.en-USMultimedia Design, Digital Skills, Social Media, Da’wah Content, e-CampaignArticle957966