Bilal Mohammad EneizanKalsom Abd. WahabUmmi Salwa Ahmad Bustamam2024-05-282024-05-2820152394-7500https://www.allresearchjournal.com/archives/?year=2015&vol=1&issue=12&part=N&ArticleId=1195https://oarep.usim.edu.my/handle/123456789/4417Non-Indexed PublicationThe main aim of this paper is to explain the why the world introduced the concept of sustainability. On the other hand, this paper will explained the green marketing and green economy as a parts of sustainability. The paper is important, as it will enrich the database of the literature regarding the sustainability, green marketing and green economy.en-USSustainabilityGreen marketingGreen economytext::journal::journal article954958112