Wan Nur Fazni Wan Mohamad NazarieNuradli Ridzwan Shah Mohd DaliHanifah Abdul HamidUmi Hamidaton Mohd Soffian LeeWan Rasyidah Wan Mohd Nawang2024-05-312024-05-3120229789670001814https://pkausim.usim.edu.my/sais-2022/https://oarep.usim.edu.my/handle/123456789/18603E-Proceeding SAIS 2022 Seminar Antarabangsa Islam dan Sains 2022 : “Memimpin Integrasi Ilmu Naqli dan Aqli” /Editor: Noorfajri Ismail (Head) , Latifah Abdul Latiff , Zalika Adam, Syamila Mansor, Dzulkhairi Mohd Rani, Ahmad Fadly Nurullah Rasedee, Azman Ab Rahman, Nur Aina Abdulah, Manal Jusoh, Syed Najihuddin Syed Hassan 1 December 2022 \ Venue: Fakulti Perubatan dan Sains Kesihatan, USIM Organized by Persatuan Kakitangan Akademik Universiti Sains Islam Malaysia (PKAUSIM), Faculty of Syariah and Law, USIM and the Institute of Fatwa and Halal (iFFAH)Crowdfunding refers to a method of raising money from a large number of people where each individual provides a small money for a specific project through crowdfunding platform. To make crowd pledge and sustain the project, it is important to promote and publicize the project on a large scale over the social media. Hence, this study explores social media as a tool to promote, publicize and fund for sustainability of the crowdfunding project. In order to examine the impact of social media on the success project, this study will focus on the project owner’s activities and connectivity with selected social media. A proposed framework based on the sharing project campaign and social media connectivity is designed to predict the success outcome of a project campaign.en-USSustainability, crowdfunding project, crowdfunding platform.Article11081112