Mohd Muzhafar IdrusRuzy Suliza HashimRaihanah M. MHarison Mohd SidekHazleena BaharunNoor Saazai Mat SaadYurni Emilia Abdul HamidSuzanah Selamat2024-05-292024-05-2920162411-183X10.18769/ijasos.280369WOS:000392977600074http://ijasos.ocerintjournals.org/en/pub/issue/26675/280369https://oarep.usim.edu.my/handle/123456789/10876IJASOS- International E-Journal of Advances in Social Sciences, Vol.II, Issue 6, December 2016In Malaysia, a number of issues have transpired concerning the proliferation of TV fiction. Many of these complications include, but are not limited to concerns regarding feminism, patriarchy, economic imbalance, equity, power, social inequity, and religion. In this paper, we aim to locate TV fiction and Malay cultural identities across mediascape. Two primary objectives are central; firstly, this review embodies contextualization of TV fiction through examining some trajectories in which many popular TV fiction have been established. Secondly, this paper places Malay cultural identities in relation to the development and progress of mediascape. By examining these two central questions, we explore some of the many possibilities in which Malay cultural identities are explored, preserved, contested, and blurred in times of changing and challenging realities of Malaysian mediascape.en-USPopular culturepostcolonial literatureMalaynessmediaTV fictionArticle588592