Abdul Rahim, Norhayati RafidaNorhayati RafidaAbdul RahimAbdullah, IsmailIsmailAbdullahYahya, Noor AzrinaNoor AzrinaYahyaMuhammad Nizam AwangMuhammad, Siti ZubaidahSiti ZubaidahMuhammadAhmad Sabri, SafiyyahSafiyyahAhmad SabriAhmad, Norfaizah NadhrahNorfaizah NadhrahAhmad2024-05-292024-05-2920201759083310.1108/JIMA-11-2019-02452-s2.0-85097025378https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097025378&doi=10.1108%2fJIMA-11-2019-0245&partnerID=40&md5=83d41fb1e18f332192b5024606d79337https://oarep.usim.edu.my/handle/123456789/10393Purpose: This study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia. Design/methodology/approach: A focus group discussion was performed among seven Halal talents from the industries of various schemes. Using the theory of inventive problem solving (TRIZ) analysis approach, a functional model, as well as causes and effect analysis, is generated by the participants. The model is translated into a contradiction matrix to obtain the necessary solutions in developing a sustainable framework for Halal Talents in Malaysia. Findings: The cause-and-effect analysis reveals that poor career path, lack of training and poor salary structure are experienced by the participants. Research limitations/implications: Having had vast categories of halal industries, this research focuses on nine schemes under halal certification JAKIM which excludes banking and tourism. Practical implications: It is suggested that the implementation of mutual benefits should be in place to enhance positivism among Halal talents in the near future. Originality/value: Unlike the social science approach, the use of TRIZ analysis provides a substantial framework of sustainability among halal talents in Malaysia. � 2020, Emerald Publishing Limited.en-USHalalNeedsNegotiationSustainabilityTalentsTRIZArticle