Mohammad Noorizzuddin NoohSyadiyah Abdul ShukorMuhammad Ridhwan Ab. AzizKhairilFaizal KhairiMahdhir Abdullah2024-05-272024-05-272014--1929-7106http://aripd.org/journal/index/jmm/vol-2-no-2-june-2014-abstract-7-jmm#j_menuhttp://jmm-net.com/journals/jmm/Vol_2_No_2_June_2014/7.pdfhttps://ijac.org.uk/images/frontImages/gallery/Vol._3_No._5/6.pdfhttps://ijac.org.uk/vol-3-no-5-june-2014/https://oarep.usim.edu.my/handle/123456789/3613Journal of Marketing Management, Vol. 2(2), June 2014Studies have shown that religiosity is an important variable in determining consumer behaviours. Thisresearch paper attempts to investigate the relationship between religiosity and controversial products and offensive nature of advertising appeals. A survey of 278undergraduate students was conducted at a local university located in the South of Peninsular Malaysia. Descriptive analysis and correlations analysis were performed to analyze the data. Results showed that religiosity is positively related to controversial products and offensive nature of advertising appeals. Limitations and directions for future research are discussed towards the end of this paper.en-USReligiosity,Offensive advertising,Consumer IntroductionArticle11312822