Norsimaa MustaffaKartini KamaruzzamanMuhammad Raqib Mohd Sofian2024-09-242024-09-242024Muhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).e-ISBN : 9789672614722https://oarep.usim.edu.my/handle/123456789/22882E-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & ManagementThis research examines the usage of digital media technology in the frame of social awareness and change through social media management. Digital communication by implementing multi-level and channel for dissemination of information allows people and communities to communicate around the world, breaking down geographical barriers. The purpose of this research is to explore the potential of a designed campaign program for specific purposes which provides a platform of understanding and practical activities (skills) that have been applied in real communication work. Organisation of campaign information as part of life-long learning developed as an exposure to operation concepts and understanding that able to be delivered effectively towards communities. Employing quantitative methodology, a comprehensive survey questionnaire was meticulously administered to a diverse of 100 respondents among students and communities. This research adds to the body of knowledge on this study and emphasises its significance in a wider context. Survey questionnaires distributed and answered before and after course from the stimuli, where subsequently personal enhancement also had been ensued from the list of questions. This research found that empowering digital skills improved students and communities from lower-order to highercreativity order in designing e-Campaign on social awareness and change. This research advances knowledge on how digital skill empowerment can foster creativity and can be utilised as a resource by society including educators and instructional designers to better understand how digital media can support greatly in influencing audiences and navigating the social media management nowadays.en-USDigital MediaSocial Media ManagementDigital Communication and Communitiestext::conference output::conference proceedings::conference paper