Muhammad Ridhwan, Ab.AzizAb.AzizMuhammad RidhwanSyadiyah Abdul ShukorW Muhammad Zainuddin Wan Abdullah2024-05-272024-05-272014--2306-367Xhttp://globalbizresearch.org/economics/journel_issues.php?journelId=16https://oarep.usim.edu.my/handle/123456789/3864Journal of Emerging Issues in Economics, Finance and Banking (JEIEFB) An Online International Monthly Journal (ISSN: 2306-367X) 2014 Vol: 3 Issue 2The objective of this study is to ascertain the relationship between service quality factors, customer satisfaction and customer loyalty of Islamic auto financing products in Maybank Islamic Berhad and Bank Islam Malaysia Berhad. Two Islamic auto financing products involved, i.e. Al-Ijarah Thumma Al-Bai’ (AITAB) of Maybank Islamic Berhad and Vehicle Financing-i (Bai’ Bithaman Ajil-BBA) of Bank Islam Malaysia Berhad. Areas of research were in the Klang Valley, specifically in state of Selangor, Wilayah Persekutuan Kuala Lumpur and Wilayah Persekutuan Putrajaya. CARTER was used as a basis of service quality model with the purpose to ascertain the relationship and impact of service quality on customer satisfaction and customer loyalty. It was also used to measure the influence of demographic factors such as age, gender, education and income on service quality dimensions. For data collection purpose, a questionnaire on 5- point likert scale was developed and datas were collected from 500 respondents through self-administered questionnaires. Linear regression and correlation applied for analyzing the data is analyzed using SPSS version 19.0. Ten hypotheses have been tested using Pearson Correlation, Multiple Hierarchical Regression, One Way Analysis of ANOVA and also Independent Sample T- test.en-USService Quality,Customer Satisfaction,Customer Loyalty,Maybank Islamic Berhad, andBank Islam Malaysia Berhad.Article1028104632