Ye YanfangMahizer bin Hamzah2024-09-132024-09-132024Muhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).e-ISBN : 9789672614722https://oarep.usim.edu.my/handle/123456789/22854E-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & ManagementAs a culturally diverse nation, Malaysia necessitates robust interethnic communication and comprehension of ideological and cultural nuances to effectively advance the contemporary aspirations of a Madani Society. This research endeavors to investigate the roles and evolution of Chinese-language media in shaping Malaysia's Madani Society, focusing on an examination of pertinent articles within Sin Chew Daily. A purposive sampling approach will be employed, targeting 100 headline articles from Sin Chew Daily for comprehensive analysis, including scrutiny of accompanying netizen feedback. This inquiry will employ coding techniques to categorize article themes, reporting patterns, source diversity, and frequency of coverage. Furthermore, it will scrutinize netizen responses to discern prevailing public sentiments regarding the selected reports. Subsequently, the study will scrutinize Sin Chew Daily's initiatives aimed at fostering national cohesion and inclusivity within Malaysia's Chinese community. Finally, recommendations will be proffered on how Chinese-language media can enhance their role in advancing the realization of a Madani Society within Malaysiaen-USMadani SocietySin Chew DailyChinese MediaFunctionProgresstext::conference output::conference proceedings::conference paper