Abdoul Karim Toure2024-05-302024-05-3020121823-4569https://oarep.usim.edu.my/handle/123456789/15373The aim of this paper is to discuss the concept of halal and haram used by the Quran and Sunnah, and to explain how to make Muslims understand them accordingly. The Quran and Sunnah used the word halal and haram in two different meanings i.e. moral conducts and material forms. It is very common to hear in Muslim societies the connotation of' halal or haram or this is not halal. Even to a certain extent that in some multi-religious societies the word halal become. the first thing to be noticed by non-Muslims about Islam. The concept of halal plays a bigger role in the life of businessmen where they have to satisfy the demands of their Muslim customers for example to get the confidence in buying and selling in this sensitive part of muslim belief. The non-Muslim businessman who are being 'forced' to live together with Muslims as citizens of the same country where they have to gather and mix together in some religious or social occasion to exchange foods or gift.en-USHalal, Haram, customer, demandArticle1411564