Danindra Syifa Kamilah2024-09-102024-09-102024Muhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).e-ISBN : 9789672614722https://oarep.usim.edu.my/handle/123456789/22778E-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & ManagementInstagram is considered easily accessible and effective in increasing engagement, especially for content creators. Samber Rejeki, a content creator who produces YouTube and Instagram content with her unique type of content about daily officed life packed with comedy. This study aims to find out how media management from Instagram social media accounts @samberrejeki to increase the number of engagement in 2023. This research uses a qualitative approach with a descriptive method. The results of this study found that media management used by Instagram accounts @samberrjeki referring to management theory according to Henry Fayol (POAC). Future research should be done to see the effectiveness of media management in this context in other studies.en-USMedia ManagementInstagramEngagementtext::conference output::conference proceedings::conference paper