Nor Farha ZubairFadhliyansah SaipulZurina ShafiiKasumalinda Alwi2024-05-302024-05-302023Zubair, N. F. ., Saipul, F. ., Shafii, Z. ., & Alwi, K. . (2023). Enhancing ESG Integration in Takaful Through Financial Education: Case Study of Financial Literacy Programme in a Takaful Operator . I-IECONS E-Proceedings, 10(1), 954–959. https://doi.org/10.33102/iiecons.v10i1.1182805-474110.33102/iiecons.v10i1.118https://epiiecons.usim.edu.my/index.php/eproceeding/article/view/118https://oarep.usim.edu.my/handle/123456789/1713310th INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE 2023 (I-iECONS 2023) : “Sustainable Development through Innovative Economic Transformation” /Editors : Amalina Mursidi, Agoos Munalis Tahir, Suhaida Herni Suffarruddin, Norfhadzilawati Rahim, Murad Ali Ahmad Al-Zaqeba, Muhammad Iqmal Hisham Kamaruddin Conference Dates: August 14 2023 | Conference Location: Millennium Makkah Al Naseem Hotel Mecca Saudi Arabia Organized by Faculty of Economics and MuamalatThe integration of Environmental, Social, and Governance (ESG) factors has emerged as a critical aspect of the Takaful industry, driven by growing social and environmental consciousness among customers. This study investigates the effectiveness of a financial literacy program implemented by a takaful operator in Malaysia, aiming to enhance customers' financial literacy and raise their awareness of ESG considerations. The program provided guidance on individuals’ financial cycles, starting from earning money, cash flow management and budgeting, protection via Takaful products, savings, investment, wealth purification, and estate planning. This research evaluates the programme's impact through surveys and interviews conducted with traineesand assesses its efficacy in improving financial literacy and promoting ESG awareness. The findings demonstrate that the financial education program successfully enhanced financial literacy levels and raised ESG awareness among the target group and the public. The study concludes by highlighting the significance of financial education programs as valuable tools for fostering ESG integration in the Takaful industryand suggests effective techniques for developing such initiatives.en-USEnvironmental, Social, and Governance (ESG),Takaful, financial literacy, Gen Z, B40Article954959