Halim A.H.Fauzi A.H.Tarmizi S.2024-05-292024-05-292008978142000000010.1109/ITSIM.2008.46318812-s2.0-57349144511https://www.scopus.com/inward/record.uri?eid=2-s2.0-57349144511&doi=10.1109%2fITSIM.2008.4631881&partnerID=40&md5=1f4abe0e50c0c3c62419b663fe5696fahttps://oarep.usim.edu.my/handle/123456789/9679The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit. � 2008 IEEE.en-USAdvertising systemsEnd usersMobile advertisingsTime limitsBluetoothCellular telephone systemsInformation technologyPaperPublishingWireless telecommunication systemsConference Paper34631881