Jaafar, NINIJaafarAriffin, MYMMYMAriffin2024-05-292024-05-2920162289-15282289-151XWOS:000398500600029https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021267167&partnerID=40&md5=2f0919cacc39a81badff79338b499cd5https://ejournal.ukm.my/mjc/article/view/16496https://oarep.usim.edu.my/handle/123456789/11939This study aimed to provide a deep understanding of users' experiences while using SNS for communication. In-depth interviews were conducted with 24 participants who were SNS users that covered the maximum variation in terms of age, gender and average duration of SNS usage. The results suggest that SNS users are likely to continue using SNS even though they can access the traditional FtF communication as a medium of interaction. There are a few factors such as ease, lack of boundaries and time savings that motivate SNS users to continue using them, such as medium of communication. In this study, social presence is reflected by the various activities conducted by the users. Similarly, perceived enjoyment is reflected by the features of providing and exchanging feedback on friends' postings and sending messages to their friends and contacts.enCommunicationface-to-facein-depth interviewsperceived enjoymentsocial networking sitessocial presenceArticle590605322