Mohammad Febry TabraniErwan Sudiwijaya2024-09-112024-09-112024Muhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).e-ISBN : 9789672614722https://oarep.usim.edu.my/handle/123456789/22839E-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & ManagementThe study explores the role of social media in managing marketing content in the digital era. It focuses on the effectiveness of Milenialis.id Instagram's digital content marketing strategy in increasing brand engagement, highlighting the importance of relevant, informative, and entertaining content. The qualitative descriptive data analysis involves three stages: data reduction, presentation, and conclusions. Data collection techniques include interviews with Milenialis.id's CEO, content planner, copywriter, admin, and graphic designer, observations on Instagram from January-August 2023, and data insight documentation from the Instagram account. The study uses Milenialis.id from January-August 2023, utilizing source triangulation techniques for data validity. It covers eight content marketing strategies, including goal setting, target market mapping, content creation, distribution, reinforcement, and evaluation.en-USContent MarketingInstagramMilelukiss.idBrand Engagement.text::conference output::conference proceedings::conference paper