Maniraho MuhamediMohd Yahya Mohamed Ariffin2024-05-272024-05-272017Maniraho Muhamedi, & Mohd Yahya Mohamed Ariffin. (2020). Managers and Employees’ Perception of Communication Channels Based On Organization’s Culture Awareness Competency in Selected Industries in Rwanda. JOURNAL OF CREATIVE WRITING | ISSN 2410-6259, 2(1), 61 - 80. Retrieved from https://journals.discinternational.org/index.php/jocw/article/view/262410-62591620-37https://journals.discinternational.org/index.php/jocw/article/view/26https://oarep.usim.edu.my/handle/123456789/3960As has been developed communication technology from tradition to new communication channels that support organizational communication became more affective on the field, the question of how managers and employees are perceived richness communication channels. This study aims to examine most used communication channels among seven communication channels namely: face-to-face, addressed document, mobile telephone, fixed line telephone, SMS, E-mails, and Facebook based on organization’s culture awareness competency. The findings showed that most used communication channel was addressed documents; telephones (landline and mobile) are also favored. However, other means of communication (E-mails, face-to-face, SMS and Facebook) as well are useful but in different level of useful. The results also showed that there is negative relationship between the organization’s culture awareness competency and the level of effectiveness of communication channels. Keywords: Organization’s culture awareness competency; Media richness; Communication channelsenOrganization’s culture awareness competency;Media richness;Communication channelsArticle618021