Dali, NRSMNRSMDaliYousafzai, SSYousafzaiHamid, HAHAHamid2024-05-292024-05-292019-03-041759-08411759-083310.1108/JIMA-11-2016-0087WOS:000459483600010https://www.scopus.com/inward/record.uri?eid=2-s2.0-85060919956&doi=10.1108%2fJIMA-11-2016-0087&partnerID=40&md5=82ae42a4fd5062ae3dc536125682d588https://www.emerald.com/insight/content/doi/10.1108/JIMA-11-2016-0087/full/html#loginreloadhttps://oarep.usim.edu.my/handle/123456789/11834Journal of Islamic Marketing Vol. 10 No. 1, 2019 pp. 227-248 © Emerald Publishing Limited 1759-0833 DOI 10.1108/JIMA-11-2016-0087Purpose The purpose of this paper is to develop an Islamic religiosity measurement which can be applied in many various sectors and fields. Design/methodology/approach The religiosity measurement developed by the authors had undergone systematic qualitative and quantitative approaches taking into consideration the expert opinion survey in ensuring the measurement content validity and reliability. Findings The study found that Islamic religiosity measurement is multi-dimensional. The dimensions found were beliefs and commitment or practice. Research limitations/implications -The research limitation of the study is that the research is in its exploratory stages and needs to be replicated and to be tested in different contextual settings. Originality/value -The instrument was developed through a rigorous systematic database search, qualitative and quantitative scale development stages which can be used as the basis in measuring Islamic religiosity.en-USReligiosityIslamic financeIslamic financial services marketingIslamic bankingReligionArticle227248101