Norazmi AnasAnaztasia Natasha Muhamad RamlanNur Farhanah Izzati TurimanMuhammad Hafiz SalehShahril Nizam ZulkipliMohd Syukri Mohd NoorZuriani YaacobZulkifli Mohd Ghazali2024-05-282024-05-2820222023-2-8Anas N., Ramlan A N M., Turiman N F I., Saleh M H., Zulkipli S N., Noor M S M., Yaacob Z., Ghazali Z M. (2022). Integrated tahfizpreneurship digital marketing platform: proposed in Malaysia. International Journal of Entrepreneurship, 26(S1), 1-71099-9264https://www.proquest.com/docview/2608165606/fulltextPDF/92DEE619D94A2APQ/1?accountid=33993https://oarep.usim.edu.my/handle/123456789/7594Volume 26, Special Issue 1, 2022 Page(1-7)The utilization of varying and non-uniform platforms by Private Tahfiz Institutions (PTIs) in Malaysia has resulted to non-integrated marketing of products. Hence, tapers off and hampers PTIs’ efforts to generate their own income through entrepreneurial activities, since consumers are not able to access product information effectively. This paper discusses PTIs product marketing concept, succeeded by the proposal to develop an integrated marketing portal as a ‘one stop center’ for PTIs products, followed by the introduction of P-MyTahfiz portal as an integrated digital marketing platform for tahfizpreneurship products in Malaysia. Semi structured interviews were carried out to 6 informants of the study comprised of selected entrepreneurs or administrators or founders of Private Tahfiz Institutions (PTIs) who execute entrepreneurial activities in Malaysia by means of purposive sampling and analyzed via content analysis. The study’s findings revealed that marketing of PTIs products/services is not integrated considering each PTIs utilizes a private marketing platform that negatively affects consumers’ experience, making it hard for them to access products/services more effectively and efficiently.enIntegrated, Tahfizpreneurship, Marketing Platform, MalaysiaArticle17261