Khadijah binti IshakMohd Faizal bin Kasmani2024-05-302024-05-302024Khadijah Ishak, & Mohd Faizal Kasmani. (2024). Political Communication and Election Campaigning on Facebook During the 15th Selangor State Legislative Assembly General Election. E-Proceeding Postgraduate Research Conference , 107–110. https://fkp.usim.edu.my/wp-content/uploads/2024/02/LATEST-PROCEEDING-PRC-2023_compressed.pdf978-629-7636-27-6https://fkp.usim.edu.my/wp-content/uploads/2024/02/LATEST-PROCEEDING-PRC-2023_compressed.pdfhttps://oarep.usim.edu.my/handle/123456789/16336E-Proceeding Postgraduate Research Conference (PRC2023) : “Sustainable Education & Human Well-Being”/ editors: Roslee Ahmad , Khadijah Muda, Md Yousuf Ali, Ihab Ahmed Ra’uf Awais, Abdul Rashid Abdul Aziz, Ainul Mardhiah Mokhtar, Nurun Najihah Musa, Puteri Nazirah Amran, Fatin Muti’ah Mohamed Ishak Organized by: Faculty of Leadership and ManagementIn every election, political parties and candidates need to convince their voters to elect for them. Facebook has become one of the most popular social media platforms that being used in Malaysia election campaigns. This platform had a wide range of user, easy to access, and provide the facility for the election candidates and political party to connect directly with their voters. It tackled the expectation and issues raised. This study focuses further into this area by reviewing the usage of Facebook of selected candidates in election campaign during the 15th Selangor State Legislative Assembly General Election. Varieties, characteristics, issues highlighted, and viewpoints of prominent candidates’ Facebook posts during the campaign were investigated. Content analysis of the selected candidates’ Facebook posts showed that the candidates had strategically and dynamically used Facebook as a medium to create and sustain a positive feedback. The findings hope to further comprehend the relevancy of Facebook as one of social media platform in politics. The outpouring of political participating through Facebook in Selangor election perceived a trend of more consistent social media tool usage as a part of Malaysia politics political strategiesen-USpolitical communication; Facebook; election campaign; Selangor State ElectionArticle102103