Wan Rasyidah Wan NawangAmirul Amri ZainudinIntan Fatimah AnwarNor Haziah Hashim2025-05-132025-05-132024Wan Rasyidah Wan Nawang, Amirul Amri Zainudin, Intan Fatimah Anwar & Nor Haziah Hashim. (2024)Menu Rahmah Purchase Intention Among University Students: Madani Economy Empowerment. Seminar Antarabangsa Islam Dan Sains 2024 (SAIS 2024), 5128-523. https://pkausim.usim.edu.my/sais-2024/https://pkausim.usim.edu.my/sais-2024/https://oarep.usim.edu.my/handle/123456789/26720Seminar Antarabangsa Islam dan Sains 2024 (SAIS 2024) Editor: Noorfajri Ismail (Head of Editorial), Syamila Mansor, Ahmad Fadly Nurullah Rasedee, Haslinawati Mohd Mustapha, Abdul Rashid Abdul Aziz, Junaidah Abu Seman & Siti Rubaini Mat 26 September 2024 Anjuran: Persatuan Kakitangan Akademik Universiti Sains Islam Malaysia (PKAUSIM),Fakulti Pengajian Bahasa Utama (FPBU), Institut Sains Islam (ISI) dan Institut Fatwa dan Halal (iFFAH), USIMMalaysia's economic slowdown following the COVID-19 pandemic has led to a struggle for basic meals. The government introduced Menu Rahmah, a price-discounted meal option, as part of the Madani economy policy. This study was conducted to examine the role of perceived price attractiveness and perceived food quality of Menu Rahmah on purchase intention among university students. By utilizing the Theory of Planned Behaviour (TPB), an online survey was conducted with 229 students who have purchased Menu Rahmah. The data was analysed using partial least square structural equation modelling (PLS-SEM) to test the relationship between the variables. The results showed that perceived price attractiveness significantly influences consumers' intention to buy Menu Rahmah, while perceived food quality does not. Apart from contributing to the comprehension of consumer behaviour and discounted products, this study also offers insights for the government and Menu Rahmah operators on the importance of consistently providing Menu Rahmah to economically disadvantaged Malaysians, particularly university students, to achieve a Madani economy that serves all Malaysians' needs while fostering long-term economic stability and growth.en-USPerceived price attractivenessperceived food qualitypurchase intentionMenu RahmahMadani policytext::conference output::conference proceedings::conference paper518523