Amalina Mursidi2024-05-302024-05-302022Nawai, N., Khairi, K. F., Abdul Hamid, S., Nazri, M. A., Ramli, N. A., Abd Aziz, S., Ibrahim, M. A., & Abdul Shukor, S. (Eds.). (2022). e-Proceedings of The 10th Islamic Banking, Accounting and Finance International Conference 2022 (iBAF2022) : “Future-Proofing for Business Excellence Through Islamic Banking, Accounting and Finance.” Universiti Sains Islam Malaysia. https://fem.usim.edu.my/ibaf2022-proceeding/eISSN 2948-460Xhttps://fem.usim.edu.my/ibaf2022-proceeding/https://oarep.usim.edu.my/handle/123456789/17433e-Proceedings of The 10th Islamic Banking, Accounting and Finance International Conference 2022 (iBAF2022): “Future-Proofing for Business Excellence Through Islamic Banking, Accounting and Finance”/ Editors: Norhaziah Nawai, Khairil Faizal Khairi, Suhaila Abdul Hamid, Muhamad Azrin Nazri, Nur Ainna Ramli, Sumaiyah Abd Aziz, Mohd Adha Ibrahim, Syadiyah Abdul Shukor. 13th-14th September 2022 (Virtual Conference) Organized by: Faculty of Economics and Muamalat, Universiti Sains Islam MalaysiaWhile there has been an increase of research interest in Islamic estate planning products, few studies have yielded detailed insights into the views of wasiyyah consultants on the factors of why many Malaysian Muslims does not prepare a wasiyyah. The qualitative study described in this paper aimed to explore the factors that hinders Malaysian Muslims from patronizing wasiyyah services. The study sample for the qualitative study was chosen using purposive sampling and semi-structured, indepth interviews were conducted. Challenge factors have been identified and categorized into four themes which are a lack of knowledge, a lack of awareness, fees charged, and also no comprehensive marketing. Thus, all of these factors are the primary items that should be focused among marketers in order to develop more effective tactics to increase the number of Muslims choosing to prepare their wasiyyah and to prevent further increase in the amount of frozen assets in Malaysia.en-USWasiyyah services; frozen assets; Malaysian MuslimsArticle193196