Nor Asiah Binti YaakubKhalil Md NorAhmad Jusoh2024-05-282024-05-2820222023-3-292822-3314https://journals.academicianstudies.com/sjissr/article/view/128/102https://oarep.usim.edu.my/handle/123456789/7360Volume: 2 Issue: 2 December 2022 Page(69-92)In line with the rapid progress of social commerce (s-commerce), studies along this line appear to be progressing. However, most studies seem to concentrate on certain areas of s-commerce, while omitting several other crucial aspects. Although the concept of performance has garnered much attention from researchers within the field of s-commerce, elements related to customer-to-customer (C2C) success have been largely disregarded. As s-commerce is in its maturity phase, more attention should be paid to this domain. A systematic literature review (SLR) was conducted to identify the gaps in s-commerce success factors within the context of C2C. We found that, studies on C2C s-commerce suceess factors are still not comprehensive and we believe some variables fromthe offline business context may be relevant to be included in the s-commerce success model. We propose a model for C2C s-commerce success is proposed in this study. This study will contribute to the literature of C2C and s-commerce disciplinesens-commerce, customer-to-customer, entrepreneurs, performance, systematic literature review1This paper is derived from thesis.2Faculty of Economics & Muamalat, Universiti SainsIslam Malaysia (ORCID ID: 0000-0001-2345-6789), Email:norasiah@usim.edu.my3Azman Hashim International Business School, Universiti Teknology Malaysia4Azman Hashim International Business School, Universiti Teknology MalaysiaArticle699222