Zarif M.M.M.Nizah M.A.M.Ismail A.Mohamad A.2024-05-282024-05-2820131911201710.5539/ass.v9n11p1212-s2.0-84883647568https://www.scopus.com/inward/record.uri?eid=2-s2.0-84883647568&doi=10.5539%2fass.v9n11p121&partnerID=40&md5=d6c7bc28ca2e8c33bac7a4481ad91555https://oarep.usim.edu.my/handle/123456789/9264The objectives of this preliminary work on the Islamic creativity concept are to reassess the role of bid'ah in creating creative and innovative Muslim through its conceptual and understanding framework; discover the relationship between bid'ah and the advancement of Islamic civilization; and discuss its necessity positively as highlighted in the approach of avoiding extremism or "duna ifrat wa la tafrit" in building a just and balanced Muslim society (ummatan wasatan). By employing the qualitative method through content analysis in evaluating the necessary and relevant reports, articles and texts, it is hoped that this paper will offer a distinctive perspective of bid'ah, its positive role and contribution in contemporary Muslim society.en-USBid'ahCreativityIjtihadInnovationIslamMuslimArticle121127911