Norhazimah Che HassanAisyah Abdul-RahmanSiti Ngayesah Ab. HamidSyajarul Imna Mohd Amin2024-05-302024-05-302023Che Hassan, N. ., Abdul-Rahman, A. ., Ab. Hamid, S. N. ., & Mohd Amin, S. I. . (2023). The Influence of Fintech Self-Efficacy and Attitude on Investment Decisions of Muslim Investors in Malaysia. I-IECONS E-Proceedings, 10(1), 232–255. https://doi.org/10.33102/iiecons.v10i1.812805-474110.33102/iiecons.v10i1.81https://epiiecons.usim.edu.my/index.php/eproceeding/article/view/81https://oarep.usim.edu.my/handle/123456789/1715710th INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE 2023 (I-iECONS 2023) “Sustainable Development through Innovative Economic Transformation”/ Editors : Amalina Mursidi, Agoos Munalis Tahir, Suhaida Herni Suffarruddin, Norfhadzilawati Rahim, Murad Ali Ahmad Al-Zaqeba, Muhammad Iqmal Hisham Kamaruddin Conference Dates: August 14 2023 I Conference Location: Millennium Makkah Al Naseem Hotel Mecca Saudi Arabia Organized by Faculty of Economics and MuamalatThis study aims to identify the predictors of Islamic unit trust funds (IUT) investment intention from the investors' perspective. Additionally, this paper examines the moderating effect of fintech self-efficacy (FSE) on the relationship between attitude and investment intention. A total of 392 data were collected from IUT investors in Malaysia and analyzed using partial least squares structural equation modeling (PLS-SEM). The findings reveal that subjective norms have the highest impact on investment intention, followed by attitude and FSE, while religiosity is not significantly associated with investment intention in Islamic unit trust funds. Attitude significantly mediates religiosity-intention and Islamic financial literacy-intention relationships. Additionally, FSE significantly moderates the relationship between attitude and investment intention. The results shed light on the key factors that increase investing behavior and have direct managerial implications with regard to marketing strategies and target markets. These findings suggest that IUT service providers should take the lead in attracting customers through effective and targeted marketing initiatives, particularly by enhancing customers' FSE and capabilities. This study provides empirical evidence on the interrelationships between IFL, religiosity, and FSE in examining investors' behavior using the Theory of Planned Behavior (TPB) framework. The role of perceived behavioral control was substituted with FSE. The study explores the moderating role of FSE on the relationship between attitude and investment intention.en-USInvestment intention, Islamic unit trust funds, Islamic financial literacy, Religiosity, Theory of Planned Behavior, Fintech self-efficacyArticle232255