While there has been an increase of research interest in Islamic estate planning products, few studies have yielded detailed insights into the views of wasiyyah consultants on the factors of why many Malaysian Muslims does not prepare a wasiyyah. The qualitative study described in this paper aimed to explore the factors that hinders Malaysian Muslims from patronizing wasiyyah services. The study sample for the qualitative study was chosen using purposive sampling and semi-structured, indepth interviews were conducted. Challenge factors have been identified and categorized into four themes which are a lack of knowledge, a lack of awareness, fees charged, and also no comprehensive marketing. Thus, all of these factors are the primary items that should be focused among marketers in order to develop more effective tactics to increase the number of Muslims choosing to prepare their wasiyyah and to prevent further increase in the amount of frozen assets in Malaysia.

Wasiyyah is a well-known estate planning product, but little attention has been given to wasiyyah services. For this reason, the penetration rate of the wasiyyah service in Malaysia remains low despite efforts by the government to develop the industry to overcome the frozen assets problems. This paper aimed to understand consumer intrinsic and extrinsic motivation and their relationship with satisfaction in wasiyyah services among Malaysian Muslims. The study was conducted on 182 respondents who had already patronised the service. SPSS version 27 was used to test the proposed research hypotheses. The results indicate that consumers’ intrinsic (religiosity) and extrinsic motivation (institutional factors and wealth management) influence customer satisfaction in patronising wasiyyah services. This study hopes to benefit related parties such as Islamic estate planning institutions, who may use to carry out a well-planned strategy to ensure that wasiyyah services are delivered and to reinforce systematic regulations.

This paper analyses 98 articles from the 10th International Islamic Economic System Conference (I-iECONS2023) e-proceedings, covering themes, types, authorships, contributions, and keywords. Key themes include Islamic Social Finance, Zakat, Wakaf, Takaful, Business, Management, and Leadership. Most articles are extended abstracts, primarily multi-authored, with Abdul Rauf Ridzuan as the top contributor. Malaysian authors and USIM researchers dominate the contributions. Articles are short, mostly in English, with a higher proportion of female authors. Popular keywords are “Malaysia,” “Waqf,” “Environmental,” “Sustainable Development,” and “Fintech.” The paper provides valuable insights for researchers and policymakers in Islamic economics and social finance.

Muslim-friendly destination has become popular tourist attractions, providing visitors with the opportunity to explore the unique aspects of Islam. This growing interest presents an opportunity for industry players to shift the trend of tourism offerings. In this regard, homestay programme has the potential to become Muslim-friendly destinations for tourists. However, it is essential to determine to what extent Shariah-compliant practices should guide homestay operators in providing Muslim-friendly destinations. Hence, the objectiveof this study isto investigate the criteria that need to be considered to ensure Shariah compliance. Qualitative research techniques, such as in-depth interviews with coordinatorsof selected homestay programmes will be used to achieve the study objective. The results of thisinterview will be analysedusing thematic analysis techniques. The outcome of this study will serve as a benchmark for industry stakeholders in developing strategies for homestay programme development. Moreover, the criteria developed in this research will offer a shariah-compliant guide for promoting Muslim-friendly destinations in Malaysia. This is in line with the National Tourism Policy’s (DPN 2020-2030) objectives of achieving competitiveness, sustainability, inclusivity, and global recognition as a Muslim-friendly destination.

Chocolate, a timeless household staple, remains a popular guilty pleasure enjoyed by people of all cultures and ages, enduring both good and bad times, and remains a timeless and appealing choice. While everyone loves chocolate, Muslims are only allowed to consume Halal chocolate due to religious obligations. Halal chocolate is becoming increasingly popular as consumers develop a greater awareness of Halal foods and the benefits associated with them. Using the Theory of Planned Behaviour (TPB), this study examines the intention to purchase Halal chocolate among Muslim young adults in Malaysia. A total of 204 Muslims aged 18 to 34 participated in an online survey distributed through various social media platforms using Google Forms. Multiple regression analysis was performed to analyse the data. The results show that attitude, subjective norms, and perceived behavioural control significantly influence the intention to purchase Halal chocolate among Muslim young adults in Malaysia. Theoretically, this study adds to the limited existing literature on Muslim consumers' Halal chocolate purchasing intentions and the robustness of the TPB in explaining purchase intention. Practically, this study assists the Halal chocolate producers, manufacturers, importers, and exporters to engage with their Muslim consumers to promote the consumption of Halal chocolate in the country.

Halal chocolate is becoming more popular in Muslim countries, including Malaysia. Despite this growth, few studies have been conducted to determine the factors that influence the intention to purchase Halal chocolate. The aim of this study is to examine the relationship between attitude, subjective norms, perceived behavioral control, and Generation Z (Gen Z) Muslims' willingness to purchase Halal chocolate in Malaysia. An online survey was distributed using various social media platforms among 145 Gen Z Muslims aged 18 to 24 years. A correlation analysis was conducted to examine the relationship between the variables. The analysis indicates significant relationship between attitude, subjective norms, perceived behavioral control, and Gen Z Muslims' purchase intentions towards Halal chocolate. This study contributes to a more comprehensive theoretical understanding of Muslim consumers behavior, particularly that of Gen Z Muslims. Practical implications of this study include findings that can be used by Halal chocolate producers and manufacturers to expand their market, as well as by the government and its organizations to encourage Halal chocolate consumption in the country while increasing revenue for the Halal food industry.

Research aims: The purpose of this study is to examine factors influencing intention to purchase halal chocolate among Muslim consumers in Malaysia by extending the classical Theory of Planned Behaviour (TPB).This study specifically investigates the influence of attitude, subjective norms, perceived behavioural control, halal knowledge, habit, and religiosity on the intention to purchase halal chocolate. Design/Methodology/Approach: A total of 252 valid responses were obtained through convenience sampling and analysed using SmartPLS 4.0. Research findings: The results indicate that attitude, subjective norms, and religiosity are the factors that influence purchase intention for halal chocolate, while perceived behavioural control, halal knowledge, and habit do not. Subjective norms have the strongest influence on purchase intention for halal chocolate, followed by attitude. Theoretical contribution/Originality: The findings contribute to the growing literature on halal food and consumer behaviour. In particular, the study provides empirical evidence on the importance of attitudes, subjective norms, and religiosity in influencing purchase intentions for halal chocolate. Practitioner/Policy implications: This study could serve as a basis for halal chocolate manufacturers, retailers, exporters, and importers to better understand Malaysian Muslim customers and the factors that drive them to purchase halal chocolate. Furthermore, the government and related agencies, such as the Malaysian Cocoa Board (MCB), could devise strategies to re-establish and strengthen the country’s cocoa industry, allowing Malaysia to reclaim its position as the world’s leading cocoa producer. Research limitation/Implication: This study includes six variables that influence halal chocolate purchase intention. Future studies could include other internal and external factors influencing purchase intention, such as the role of the halal certification logo.

Advancements in Information Technology (IT) have revolutionized various sectors, including education, with e-learning emerging as a pivotal medium in higher education. This study explores the determinants of e-learning success, particularly focusing on student satisfaction in Malaysian public higher institutions during the hybrid learning model, which includes two years of remote study followed by on-campus completion. Utilizing DeLone and McLean's IS Success Model, the study investigates the impact of technology, design, and e-learning environment on student satisfaction. A quantitative methodology was employed, involving 315 students. Results from Pearson correlation and multiple regression analyses reveal significant positive correlations between e-learning design, technology quality, and the e-learning environment with student satisfaction. Notably, technology quality exhibited the strongest influence, while the e-learning environment showed a weaker, non-significant relationship. The study concludes that enhancing e-learning platform design and technological infrastructure is crucial for improving student satisfaction. These findings offer valuable insights for educational institutions aiming to optimize e-learning platforms, addressing challenges such as infrastructure limitations and accessibility issues, particularly for students from rural areas. The research contributes to the academic discourse on e-learning, providing a foundation for future studies to further explore the complex dynamics of online higher education success.

Branding can be defined as a set of tangible and intangible attributes that are designed to create awareness and identity, with the aim to build the reputation of a product, service, person, place and organization. In order to ensure that the customers are in “love” with the brand, organizations, particularly telecommunication service providers must consider the branding architecture which focuses on three (3) main dimensions: branded house, stand-alone and brand endorsement. Therefore, the objective of this study is to investigate the moderating role of social media towards brand architecture and brand love with Resource Based View as fundamental theory. Using quantitative methodology, this study involved 420 respondents from five different brands of telco users. The implications of this research are telecommunication service providers need to consider each component of branding architecture to ensure long-term business operation and that the outcome of this research will also provide additional insight into business sustainability model. Theoretical and practical implications were discussed to provideinsights for future research in this area.

Wasiyyah is one of the most important thing should be aware before death. It is a vital due to ensure the beneficiaries can get their right after the deceased dies. Therefore, the purpose of this study is to identify the individual's intention towards wasiyyah among Malaysian Muslims. There are two main objectives be focused in this study, (1) to examine whether attitude, subjective norm and perceived behavioral control are well predicted of individual's intention towards wasiyyah in Malaysia and (2) to indicate the best predictor of individual's intention towards wasiyyah among Malaysian Muslims. This study adopt quantitative research by using Theory of Planned Behavior (TPB). The factors that are taken into consideration for TPB are; attitude, subjective norm and perceived behavioral control. The sample of this study consists of 200 respondents and the questionnaires were randomly distributed to Malaysian Muslims whose age 25 and above. Multiple regression analysis was used to test the relationships between the variables. The result indicates that attitude, subjective norm and preceived behavioral control were significantly related to the individual's intention towards wasiyyah among Malaysian Muslim. However, the study found that the subjective norm is the strongest factor in predicting the dependent variable and this result is not supported for the second hypothesis. The study contributed to the existing framework wasiyyah practices and also provides new knowledge and information about wasiyyah and adds value to the policy maker that manage the wasiyyah writing practices.

Frozen assets in the country may be alleviated via wasiyyah services, which has long been considered a possible solution in Malaysia. However, despite the relevance of wasiyyah services in Malaysia, the penetration rate remains low. Self-determination and satisfaction in patronizing wasiyyah services are the focus of this research. There was also an investigation into how religiosity moderates the relationship between self-determination and satisfaction. The research framework consists of 8 hypotheses that predict four direct relationships and four moderation effects. The model used the principle of self-determination to explain the relationships. This research focuses on Muslim consumers in Malaysia who have already patronized wasiyyahservices. The data was gathered using an online survey, and 180 valid data were used to validate the study model. Data analysis was conducted using SPSS v27 and SmartPLS 4.0. The results stated that SDT constructs which are autonomy and relatedness have significant and positive and influence over satisfaction in patronizing wasiyyah services. However, competence did not have positive and significant influence over satisfaction. Furthermore, no moderation effect of religiosity could be found in this study. Findings suggest that religiosity has not moderated the relationship between SDT constructs and satisfaction. It is intended that this research can provide insights for industry players to enhance and develop sustainable marketing strategies to entice more Muslims to utilize the wasiyyah services, which might ultimately help in resolving the frozen asset problems.

Purpose — Waqf unit trust funds are a form of value-based impact investing that combines financial investment with philanthropic goals through waqf (Islamic endowment). This study uses the theory of planned behaviour (TPB) to investigate the factors that influence people’s intentions to participate in waqf unit trust funds in Malaysia. Furthermore, the study investigates the function of religion as a moderator in predicting an individual’s intention to engage in waqf unit trust funds. Design/Methodology/Approach — Four hundred and four completed survey questionnaires have been obtained. Descriptive analysis and Partial Least Square–Structural Equation Modelling (PLS-SEM) are performed to analyse the data. Findings — The findings show that an individual’s intention to engage in waqf unit trust funds is influenced by attitude, subjective norms, perceived behaviour control, and moral norms. Furthermore, religiosity influences the relationship between moral norms and the intention to join in waqf unit trust funds. Research Implications and Limitations — Findings from this study which focuses on Muslims’ involvement in recently established waqf unit trust funds can be used by the waqf unit trust managers in Malaysia to develop appropriate marketing strategies in encouraging Muslim participation in waqf unit trust funds. Participation in waqf unit trusts is not limited to Muslims; hence, future studies can be conducted to cover a wider base of respondents among non-Muslims.

While there has been increasing research interest in the Islamic estate planning areas, few studies have yielded detailed insights into the views and factors which motivate consumer in patronising wasiyyah. The qualitative research describes in this paper aimed to explore the views of Malaysian Muslims towards wasiyyah and to identify the reason that motivate Muslims in writing wasiyyah services in Malaysia. The study was framed by using the Self-Determination Theory (SDT) approach. This enabled us to examine the factors of motivation in two ways: intrinsic motivation and extrinsic motivation. The research participants for the current study were recruited on the basis of a consumer who has made wasiyyah in any institutions in Malaysia. Data analysis was undertaken using a framework approach and was informed by SDT. Consumers’ intrinsic motivation has been identified into three items: interest, religion, and family. Meanwhile, consumers’ extrinsic motivation also come out with three items: future rewards, awareness, and financial management. All these factors are the main thing that should be focused among marketers to come out with better strategies to increase more Muslims in writing wasiyyah as well as to avoid rising inward in frozen assets. Therefore, more research is required to examine how to raise awareness of Malaysian Muslims on the importance of wasiyyah.

This study examines the factors influencing entrepreneurial intention among rural youth in Malaysia, focusing on the roles of attitude, perceived behavioural control, subjective norms, and self-efficacy within the Theory of Planned Behavior (TPB). Hence, TPB framework is proposed to be applied into rural contexts, it explores how self-efficacy interacts with psychological and social factors to shape entrepreneurial aspirations This study employed a quantitative approach, where valid data from 346 respondents were collected through an electronic survey over eight weeks. The subsequent analysis conducted with SPSS 24 and SmartPLS 4.0, tested ten proposed hypotheses. The findings reveal significant positive correlations between all three attitudinal factors (attitude, subjective norms, and perceived behavioural control) and entrepreneurial intention, with self-efficacy identified as a key mediator. Despite potential reservations about entrepreneurship, rural youth with higher self-efficacy are more likely to pursue entrepreneurial activities, emphasizing the importance of self-belief in fostering entrepreneurial success. The study highlights managerial implications, advocating for targeted self-efficacy enhancement programs such as entrepreneurship training and mentorship, as well as policies that provide access to resources and support networks tailored to rural youth. However, a limitation of the study is the lack of exploration into strategies for building self-efficacy. Future research should explore innovative methods, such as virtual reality (VR) simulations, to further enhance self-efficacy and entrepreneurial intentions.

This study examines the influence of logistics service quality (LSQ) on customer satisfaction (CS) and customer commitment (CC) within the context of third-party logistics services in online retail platforms in Malaysia. Utilizing a purposive sampling approach, data were collected from 309 respondents via an electronic questionnaire, with 192 responses qualifying for statistical analysis. Employing PLS path modelling through SmartPLS 4.0 software, the study reveals significant positive relationships between operational quality (OQ) and CS, interactional quality (IQ) and CS, and CS and CC. Results indicate that customers appreciate efficient logistics features, such as reliable tracking systems and prompt deliveries. Furthermore, the interactional quality, characterized by effective communication and responsiveness, significantly enhances customer satisfaction. Importantly, CS serves as a mediator between OQ and CC, as well as IQ and CC, highlighting that satisfied customers are more likely to exhibit higher commitment toward the online retail platform. The managerial contributions of this research emphasize the quick actions to integrate the customer, online retail platform, and third-party service provider in one centred system are practical solutions in responding to the challenges discussed. These findings underscore the importance of prioritizing logistic service quality and understanding customer preferences to drive long-term success and customer commitment in the competitive online retail landscape.

this study aims to identify the factors contributing to the self-concept achievement of business students. A survey questionnaire was employed as a research instrument to obtain quantitative data, involving a total of 402 respondents selected through random sampling. The data were analyzed using SPSS version 22.0 and Analysis of Moment Structures (AMOS). Descriptive and inferential analyses were conducted through parametric statistical tests, including t-tests and AMOS analysis. The t-test results showed no significant differences based on gender and location. AMOS analysis revealed that the level of economic literacy has a positive relationship with the selfconcept of business students. The results also indicate that student attitude (SA) is at a high to moderate level and has a positive association with the self-concept of business students. Additionally, the analysis of the self-concept of business students (SCBS) also shows a high to moderate level. There is a significant correlation between economic literacy (EL) and student attitude (SA) toward achieving the self-concept of business students. The results also show a significant influence of the predictive factors, economic literacy (EL), and student attitude (SA), on the achievement of the self-concept of business students (SCBS). In conclusion, the researcher suggests emphasizing the self-concept of business students (SCBS), especially at the level of business subjects, to enhance achievement and academic performance, and facilitate students' transition to tertiary institutions at the university or college level. The factors EL and SA can provide advantages for students ready to pursue jobs requiring business-mindedness, which relates to their self-concept. By implementing these strategies, educators can support the personal growth and development of business students, equipping them with the skills, knowledge, and mindset needed to thrive in their academic and professional pursuits.

In Malaysia, the utilization of wasiyyah as a solution for the frozen assets problem has been acknowledged. However, despite its significance, the adoption rate of wasiyyah services remains low. This study aims to explore the factors influencing consumers’ extrinsic motivation and satisfaction in engaging with wasiyyah services, drawing upon the self-determination theory (SDT) and basic psychological needs theory (BPNT) as theoretical frameworks. Additionally, the study examines the mediating role of consumers’ extrinsic motivation in relation to satisfaction and basic psychological needs. An online survey yielded 182 responses, which were analyzed using partial least squares structural equation modelling (PLS-SEM). The results revealed that autonomy, competence, and relatedness significantly influence consumers’ extrinsic motivation. Furthermore, extrinsic motivation was found to impact satisfaction, and the findings indicated that extrinsic motivation mediates the relationship between autonomy, competence, relatedness, and satisfaction. The study underscores the substantial influence of consumers’ psychological needs, encompassing institutional factors, life events, and wealth management, on their extrinsic motivation. Furthermore, the significant role of extrinsic motivation in satisfaction provides valuable insights for industry players seeking to enhance their marketing strategies to attract more Malaysian Muslims to engage with wasiyyah services.