Malaysia merupakan negara berbilang kaum yang mempunyai populasi Muslim sebagai majoriti. Menurut bancian pada tahun 2020, kira-kira 63.5 peratus daripada 32.4 juta populasi rakyat Malaysia adalah beragama Islam. Keadaan ini telah menarik para penggiat industri untuk menghasilkan produk halal yang pelbagai seterusnya meningkatkan persaingan di kalangan mereka. Pelbagai cara pemasaran telah digunakan bagi menarik perhatian pengguna termasuklah dengan menggunakan nama atau atribut Islam di dalam pemasaran produk halal tersebut. Timbul persoalan sama ada unsur-unsur Islam ini bebas digunakan tanpa sebarang kawalan oleh pihak berkuasa agama di Malaysia serta apa perspektif Islam tentang isu ini. Objektif kertas kerja ini adalah meneliti fatwa-fatwa yang sedia ada di Malaysia berkaitan dengan isu tersebut. Bagi menjawab persoalan ini, fatwa -fatwa sedia ada adalah dirujuk memandangkan Institusi Mufti memainkan peranan penting dalam membuat undang-undang berkaitan hal ehwal Islam. Kajian ini merupakan kajian kualitatif menggunakan kaedah keperpustakaan dengan meneliti himpunan fatwa-fatwa sedia ada sama ada yang telah digazetkan atau tidak. Terdapat kelompongan dari sudut fatwa yang dapat memberi jawapan khusus mengenai status penggunaan ini serta sejauh mana praktik ini dibenarkan. Oleh yang demikian, berdasarkan kaedah sadd az-zariah, bagi menjaga kesucian agama Islam, satu fatwa atau garis panduan adalah diperlukan bagi mengawal penggunaan atribut Islam dalam pemasaran produk halal.

Nowadays, nutraceutical products have gained popularity among the consumers as they claimed the products are good for health benefits. The usage of nutraceutical products is common among Malaysians. Previous research discussed three main factors, which are attitude, subjective norms, perceived behavioral control in explaining consumers’ intention to purchase nutraceutical products. In addition, religiosity and halal logo could be considered as an important variable influencing the purchase behavior of halal nutraceutical products. This paper aims to propose a conceptual framework for nutraceutical product purchase intention with integration of the Theory of Planned Behavior (TPB), religiosity and halal logo as the determinants. Further empirical studies can be carried out to test the relationship between the factors and uncover other factors that can help in enhancing the purchase behavior of halal nutraceutical products.

This paper aims to review the halal literature in the consumer study. Using a bibliometric approach, we collected 542 articles published between 2001 to 2021 from journals indexed in the Scopus database. RStudio and Microsoft Excel were used to analyse the data. It was found that Malaysia has been the top country that produces halal research articles, and the Journal of Islamic Marketing has the highest publications among the top journals. The trend of halal research in consumer study keeps increasing over the year, with an average growth rate of 23.5% and this trend is expected to grow over the next decade.

The beauty industry has seen a lot of advancements over the years, with various cosmetic procedures and treatments being offered at clinics and medical spa premises. Nonetheless, issues regarding halal and tayyib in cosmetic procedures concerning ingredients, personnel, and facilities must be addressed. The idea behind Halal and Tayyib services is to provide good quality and safe treatments that are not only beneficial for Muslims but for everyone, regardless of their beliefs. Thus, this paper aims to provide insights into halal and tayyib principles in cosmetic procedures. It is imperative to establish the principles because compliance with halal and tayyib principles will act as safe and ethical cosmetic services assurance. Thus, this paper aims to provide insights into halal and tayyib principles in cosmetic procedures. It is imperative to establish the principles because compliance with halal and tayyib principles will act as safe and ethical cosmetic services assurance. This paper adopted the content analysis method to review documents from medical and Shariah perspectives regarding halal and safety issues in cosmetic procedure practices. The analysis is also imperative to identify the key requirements for halal and tayyib cosmetic services. The result shows that ensuring halalness and safety of cosmetic indications and adopting a safe procedure practice are critical factors in implementing halal and tayyib in cosmetic services.

Halal research started in the early 2000s and has been growing since 2015 until now. As the halal industry keeps developing and expanding, more research is needed to contribute ideas and findings to improve the halal industry. This study aims to examine previous studies on halal and find the gaps for future research. A sample of 879 articles published in the Scopus database from 1997 to 2020 was analysed using bibliometric analysis. The authors used Microsoft Excel and VOS viewer software to study information about journals, articles, authors, citations, keywords, and countries. The analysis reveals halal research trends according to the publication, authors, countries, subject area, journals, and theme by the topics and abstracts. This study also exposes gaps in halal research and gives suggestions for future studies.

The vast number of Muslim consumers in Malaysia, which accounts for 63.5% of the total Malaysian population, offers a vast market segment to food producers—the food producers employ various marketing strategies to compete in the market. Among the strategies employed is the use of Islamic attributes in marketing activities. Food product marketers used Islamic attributes such as Muslim names, pictures, emblems, Quranic verses, and Hadith in their marketing campaigns. The free use of the Islamic attributes has drawn attention to knowing the Islamic perspective of the use. Through in-depth interviews, this research paper aimed to reveal the views of 7 Shariah experts in a rich and contextualized account of using Islamic attributes in food product marketing. The experts were selected through purposive and snowball sampling methods. Thematic analysis was used to analyze the data, which resulted in the emergence of six themes in this study. These themes include (1) protection of Islamic honor and dignity, (2) prohibition of using Islam for personal gain, (3) prohibition of unjust practices, (4) prohibition of superstitious or syirik acts, (5) promotion of good business practices, and (6) promotion of a healthy diet, revealing the Islamic perspective on its use. This study contributes knowledge to Islamic marketing and the rulings on using Islamic attributes according to the Shariah principle. This research sheds light on the ethical implications of using Islamic attributes in scholarly and marketing domains. Further, this research explores the triangulation method of data analysis and validity via Shariah and socioresearch.