Browsing by Author "Heri Budianto"
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Publication Dynamics of Digitalization and Convergence of Media Industry (Case Study on Vision+ Application on MNC Group)(Faculty of Leadership & Management, 2024) ;Afdal Makkuraga Putra ;Tiyo SajdahfathHeri BudiantoThis research will discuss the convergence phenomenon in the Vison+ application at MNC Group. Media convergence is a hot topic of discussion in media studies after seeing that the conventional media industry is increasingly moving to digital. Convergence is part of merging or unifying computing, communication, and content, commonly called 3C. Now, the 3C process extends to media production, distribution, and consumption processes, giving birth to the 3 M concept, which is multimedia, multichannel, and multiplatform. This research is essential to carry out considering that conventional media is increasingly being abandoned and dying slowly, while new media with a convergence strategy is developing increasingly. Convergence research that looks at it from a multiplatform perspective still needs to be carried out. This research can enrich media convergence studies. The research aims to elaborate on the 3C and 3M concepts in the case of the Vison+ application at MNC Group. The research approach is qualitative, while the research method is a case study. The results showed the media convergence process on MNC Group's Vision+ application developed progressively, demonstrating convergence levels such as ownership convergence, tactical convergence, structural convergence, and storytelling convergence. MNC Group's potential in the transfer of conventional media to digital through the Vision+ application, including trends and expanding public needs for digital-based entertainment material, a big and diversified content that is an advantage for Vision+ to excel over its competitors. - Some of the metrics are blocked by yourconsent settings
Publication The Urgenscy of Moral Education and Its Contribution to the Mental Spirituality of Gen-Y in the Millenial Era(Science Publishing Group, 2023) ;Lili Sholehuddin Badri ;Dudin Shobaruddin ;Heri Budianto ;Sri SuryaniAhmed Abdul MalikThe development of technology today has quite a lot of influence on various aspects of human life. Technology is a need for humans and helps them in their field of work. Technological progress can avoid in life because technological advances will run human development and science. The industrial revolution 4.0 requires humans to enter technological development. The Industrial Revolution 4.0 fundamentally changes the way humans think, live, and relate to one another. This era will disrupt various human activities in many social interactions. The advancement of globalization in information and communication technology affects the position of Gen-Y (millennial generation) is very strategic and complex as a digital era actor with smartphone devices or gadgets. Gen-Y can elaborate moral values with super-sophisticated technology that gives birth to grace for the people, but the fact tends to override ethics and morals. This paper tries to offer a solution with the title of the urgency of moral education and its contribution to the mental spirituality of Gen-Y in the Millennial era. The research design is qualitative, including the type of literature study. Data inventory uses documentation techniques, and data analysis is descriptive-analytic, namely collecting, analyzing, weighing, and concluding through inductive thinking. They prove that moral education can collaborate with super-sophisticated technology simultaneously and integrate with Gen-Y ethical and moral values in achieving success based on Islamic law guidance and local wisdom.