Introduction-Aims: In the modern days, traditional games have been perceived less preferred than universal games. This study examines the emotional reflection of Malaysians and Immigrants in Malaysia towards Malay traditional games and universal games. Malays (ethnic majority), Malaysian minorities (Chinese and Indian) and immigrants responded to the displayed images of Malay traditional games and universal games using a 9-point rating scale for valence domain of Self-Assessment Manikin. The emotional pleasantness towards Malay traditional games are higher in immigrants than Malaysians. There are emotional similarities between Malays and Malaysian minorities. Socio-cultural factors should be examined in future research to further understand this cultural situation. � 2020 Editura Universitatii din Oradea. All rights reserved.

A mature sense of moral identity influences psycho-social behaviour and leads to less engagement in risk behaviour activities such as smoking. This study aims to identify whether moral identity (internalization, symbolization) and gender are predictive factors of emotional valence in response to smoking and non-smoking images. Youth-aged participants (N=347) viewed a series of smoking and non-smoking images and rated their emotional valence by using the Self-assessment Manikin. They also responded to the internalization and symbolization items on the Moral Identity Scale. The combination of gender and internalization factors explained the significant variance of emotional valence in smoking (12%) and non-smoking (7%) respectively. Participants with low internalization exhibited 2.4 odds to experience high emotional valence from the smoking images than those with high internalization. Internalization also indicated a significant predictor of emotional valence in non-smoking images. Internalization is a dominant trait rather than symbolization in predicting smoking and non-smoking behaviour. Gender interplays with internalization to provide an insightful explanation of emotional variance in smoking and non-smoking behaviour. Implication on public health program among youth-aged group is highlighted.