Browsing by Author "Mohd Faizal Kasmani"
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Publication Exploring Religious Practices and Religious Identity Among Yemeni Postgraduate Students in Malaysia(Universiti Sains Islam Malaysia, 2024-03-31) ;Najib Saif Mubarak Al AghbasMohd Faizal KasmaniMany Arab Muslim students come to predominantly Muslim countries to pursue their education because they are drawn to these nations for their Islamic identity, in which they can share the same religious beliefs and practices. Nevertheless, these students still need to adapt to the differing cultural and religious aspects of the host country. This study aims to delve into the dynamics of intercultural communication among groups with similar religious identities but originating from distinct cultures. By utilizing data collected from Yemeni postgraduate students in four public universities in Malaysia, this article explores how these students manifest their religious identity through religious practices and how they establish both in-group and out-group mentalities to navigate the challenges of living in a foreign country. The findings reveal that Yemeni postgraduate students in Malaysia maintain a strong connection to their religious and cultural practices, suggesting minimal shifts in their overall religious identity. The analysis also indicates that the students who are more devout and frequent religious centers tend to assimilate more fully into Malay Muslim society.10 55 - Some of the metrics are blocked by yourconsent settings
Publication How Did People Tweet In The 2018 Malaysian General Election: Analysis Of Top Tweets In #PRU14(IIUM Press, 2020)Mohd Faizal KasmaniSince 2008, Malaysian General Elections were often dubbed as “social media election”. Twitter's combination of brevity, immediacy, interactivity and virility has enabled it to become a go-to platform for political communication among politicians, journalists and citizens. To understand Twitter uptake among Malaysian citizen during the 2018 general election, this article adopts Shoemaker and Reese’s hierarchy-of-influences model. The top 50 tweets from the political hashtag #pru14 between 28 April 2018 until 10 May 2018 will be analysed. The analysis will be based on two types of influences that may affect this mediation process; influences of political reality, the influences based on individual characteristics of users and the nature of communication on Twitter. This study found that when the mediated political event cannot be accessed directly by the public, tweets from influencers dominates the Top Tweets. However, when the public can get access to the mediated events directly, tweets from the public are catching the attention on the #PRU14. This study also found that there are more male twitters than female, and most of them appeared to be in their youth.8 94 - Some of the metrics are blocked by yourconsent settings
Publication Islamic Science Approach In Higher Education: The Agenda On The Integration Of Naqli And Aqli Knowledge In USIM(IAIN Batusangkar Publisher, 2017) ;Musa Ahmad ;Mohd Faizal Kasmani ;Sapora SiponUSIM hopes to produce graduates that are not only able to function effectively as professionals in their respective disciplines, but, at the same time, are ready to contribute and make a difference to society. The basic principle is that integrating religious sciences with social and physical sciences will not only provide a more comprehensive understanding of current global challenges, but also offer a fresh alternative in solving them. USIM believes that Islamic values are universal, and history has proven that these values can be shared by people of all faiths; living together harmoniously with mutual respect and tolerance. It is also an effort towards reviving the scientific and technological feats of Muslim scholars in the past and moving it forward.6 63 - Some of the metrics are blocked by yourconsent settings
Publication Meneroka Penglibatan Sukarelawan dalam Membantu Orang Kurang Upaya (OKU): Satu Kajian Video Etnografi(Universiti Sains Islam Malaysia, 2008)Mohd Faizal KasmaniThis study explores the role of volunteers in contributing to the betterment of the quality of life for disable people. It looks at the involvement and importance of normal volunteers and volunteers with disabilities in helping the life of disable group. This study employs video ethnography method in which the data are gathered and accumulated through video recording of the interviews, observation as well as analysis of input given by the informant. The main objective of this study is to create a documentary video on volunteerism as well as ascertaining the profile of volunteers, the elements that motivates them and their main role in helping people with disabilities. A short documentary entitled "Misi Norsyam" with duration of 17 and 30 minutes was created. This research found that family background, education and level of income contributes to the involvement of a person in volunteerism.58 9 - Some of the metrics are blocked by yourconsent settings
Publication Persuasive Political Humour on Social Media: A Study of Najib Razak’s Facebook Posts(Taylor's University, 2022)Mohd Faizal KasmaniSocial media has fostered new forms of political communication and participation. These communicative forms include wit, parody, sarcasm and memification. Politicians who attempt to enhance their popularity using a humorous tone in their online discourse, is watched by a broad audience. In doing so, they try to project a positive self-image to attract prospective voters. Using the former Malaysian prime minister, Dato’ Sri Najib Razak’s Facebook posts as a case study, this research investigates the persuasive capability of political humour. Based on interviews with 27 undergraduates students from Universiti Sains Islam Malaysia, this study analyses how exposure to political humour by Najib Razak would increase the salience of particular issues or constructs in the minds of the youth and how it contributes to bonding between politicians and audiences. This study found that the respondents who already have a high interest in politics are persuaded by Najib Razak’s political acts and decisions. However, the majority of the respondents are less persuaded by his political humour and did not think his Facebook posts will change their attitude towards him. They, however, found his humourous political message entertaining and improved his image among the younger generation.10 70 - Some of the metrics are blocked by yourconsent settings
Publication Persuasiveness of Facebook in Election Campaign During the 15th Selangor State Legislative Assembly General Election(USIM Press, 2023) ;Khadijah IshakMohd Faizal KasmaniFacebook has become one of the most popular social media platforms that being used in Malaysia election campaigns. This platform was proven easy to access and has wide range of users besides being a facility for the election candidates and political parties to connect directly with their voters or target group. However, the persuasion portrayed through the information disseminated and shared through this platform had been seen as created certain perception among the voters, impacting their voting behaviour. Most political parties have creatively sustained in utilizing Facebook platform to influence the voters to believe in information that they shared. This study focuses further into this area by reviewing the usage of Facebook by selected candidates in election campaign during the 15th Selangor State Legislative Assembly General Election held in August 2023. Characterwascs, issues highlighted, and viewpoints of these candidates’ Facebook postings during the campaign were further scrutinized. Content analysis done on the Facebook postings showed that the election candidates had dynamically and strategically used Facebook as a medium to create and sustain feedback and comments. The findings hope to further comprehend the accordance of Facebook as one of social media platform in politics. The cascade of political participating through Facebook in Selangor election perceived a trend of more consistent social media tool usage as a part of Malaysia politics political strategies. This study also held to assess the capability and persuasiveness of Facebook to determine the role of social media as part of an effective political communication strategy.132 8 - Some of the metrics are blocked by yourconsent settings
Publication A Political Discourse Analysis Of The twitter Posts Of Najibrazak Prior To 2018 General Elections(Taylors University, 2019)Mohd Faizal KasmaniThe microblogging site Twitter gives politicians greater autonomy and enables them to operate individually by easily communicating online and on a personal level with the public. Based on the framework of Political Discourse Analysis, this article analyses the language use on the Twitter posts of former Malaysian Prime Minister, Najib Razak – @NajibRazak. This paper attempts to discern discursive practices that may produce and reproduce unequal power relations between politicians and the public. This is done through analyses at both topical or macro level and lexical or micro level. Findings show that Najib’s tweets convey implicit common sense assumptions, which highlight a paternalistic and government-knows-best approach that is known as a common characteristic of Asian governance.12 83 - Some of the metrics are blocked by yourconsent settings
Publication Representation of Palestine and Israel Conflict Between BBC and Al Jazeera News(Faculty of Leadership & Management, 2024)Mohd Faizal KasmaniThis article seeks to explore the influence of the nation-state context on the coverage of the 2023 Palestinian-Israeli conflict by BBC and Al Jazeera English. BBC was chosen as a representation of mainstream Western global media, whereas Al Jazeera English represents a counter-flow category of global news media. Through a qualitative discourse analysis focusing on the initial phase of the conflict, differences in portrayal between BBC World News and Al Jazeera English were identified. The analysis a clear divergence in the transitivity as well as naming and referential strategies between the BBC and AJE.51 30 - Some of the metrics are blocked by yourconsent settings
Publication Strategi Berkesan dalam Mengekal Hubungan Positif dengan Petugas Media dalam Konteks Perhubungan Media di Malaysia(Penerbit USIM, 2023) ;Mohd Yahya bin Mohamed Ariffin ;Mohd Faizal KasmaniMuhammad Zaki bin MustafaPerhubungan media banyak dicorakkan oleh keupayaan pengamal perhubungan awam mengurus dan membina kerjasama bagi pihak organisasi atau klien dengan petugas media. Sangat penting untuk mereka mewujudkan dan mengatur hubungan positif dengan pihak media. Objektif makalah ini untuk menganalisis strategi-strategi berkesan dalam mengekal hubungan baik dengan petugas media dalam konteks perhubungan media di Malaysia. Dalam proses mendampingi media ini, seseorang pengamal perhubungan awam perlu mengetahui peranan dan tugas yang perlu dimainkan. Peranan dan tugas ini boleh dibahagikan kepada tiga peringkat, iaitu sebelum, semasa, dan selepas program diadakan. Semasa berlaku krisis, pengamal perhubungan awam perlu bertindak pantas dan bersiap sedia khususnya dalam menangani maklum balas dan pertanyaan pihak media dan masyarakat. Mengurus media dalam situasi krisis merupakan elemen yang sangat kritikal. Hal ini kerana pihak media amat sensitif dan berminat untuk melaporkan kejadian berbentuk krisis kerana ia adalah bahan berita yang bernilai. Terdapat beberapa strategi hubungan media yang digariskan oleh para sarjana perhubungan awam yang sesuai dipraktikkan di negara ini. Pengamal perhubungan awam harus mengambil inisiatif untuk memperkukuhkan hubungan positif dengan petugas media supaya publisiti yang dilakukan mencapai objektif organisasi atau klien.29 280 - Some of the metrics are blocked by yourconsent settings
Publication Undi 18: Understanding The Political Participation Of First-time Malay Voters Through Social Media(Taylor's University, 2023)Mohd Faizal KasmaniWith the voting age for Malaysians lowered from 21 to 18 effective December 2021, first-time voters’ political participation among Malaysia’s youth will be in the spotlight. This indicates that an additional 5.8 million voters aged between 18 and 21 are anticipated in Malaysia’s 2022 election. Appealing to young voters, who are digital natives, is a crucial factor in the 15th General Election campaign. As a highly personalized and individualized space, this study explores how these first-time voters use social media for political participation, interacting with politicians and expressing their political views and thoughts. Based on online interviews with 44 first-time Malay voters aged between 18 and 20 years old, this article investigates how these young, first-time voters engage in political expression and interact with politicians as well as their political participation behaviour through social media. Findings show that respondents mainly participate in low levels of online political participation.11 139