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  1. Home
  2. Browse by Author

Browsing by Author "Muhammad Zarihi Nubhan bin Abdul Rahman"

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    Publication
    Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective
    (Universiti Sains Islam Malaysia, 2024)
    Muhammad Zarihi Nubhan bin Abdul Rahman
    Awareness of religion among the Malaysian community is increasing day by day along with the development of information technology. Information about religion can be easily found on the internet regardless of time and place whether in the form of text, audio or video. Information content in the form of video is the main choice nowadays. One of the most popular video streaming platforms at the moment is YouTube. YouTube gives users the opportunity to upload videos and has space for ads for users who want to market their products. However, although advertisers are given freedom in creating and using advertising facilities on YouTube, the procedure for using the Quran and Hadith has not been satisfactory, causing unpleasant perceptions from some parties. Therefore, the purpose of this research is to explore the extent to which the Qur'an and Hadith are used in advertising on YouTube and how scholars think about the use of the Qur'an and Hadith in advertising from Islamic perspective. This research method is qualitative (interview sessions) because it is an attempt to investigate the opposite of a quantitative method that allows generalization. This study is among USIM lecturers and the social media platform, YouTube. The results show that advertising using al-Quran and hadith on YouTube has its own advantages and disadvantages and has an impact on society whether good or bad.
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