Sektor pelancongan halal semakin mendapat perhatian dunia kerana potensi pasaran yang besar serta pertumbuhan pasaran yang baik dan meyakinkan. Justeru, pemain industri yang terlibat perlu aktif dalam meneroka peluang yang tersedia terutamanya dalam penggunaan aplikasi digital yang optimum. Antara faktor utama perkembangan sektor ini ialah analisis populasi generasi milenium dan Generasi Z, serta teknologi yang akan meningkatkan akses kepada maklumat pelancongan. Oleh itu, kajian ini akan menggunakan pendekatan kuantitatif bagi mendapatkan maklumat berkenaan penggunaan pemasaran digital di kalangan penyedia pelancongan halal serta pelancong Muslim di Malaysia. Hasil dapatan kajian diharap dapat memberi gambaran tentang penggunaan pemasaran digital terkini supaya penambahbaikan dapat dibuat serta strategi yang tepat dapat dilaksanakan oleh pemain industri pelancongan halal terutamanya di Malaysia.

Islamic estate planning is the last process of Islamic personal financial planning which is very crucial. In the Islamic point of view, there is specific focus on the rules of estate planning for instance Faraid law. In addition, there are also several other estate planning’s instruments offered in the Malaysian market such as Hibah and Wassiyah. However, most of the literature previously found that Malaysian are lack of awareness on Islamic estate planning. Considering the potential amount of wealth owned, therefore, this study will investigate the effect of factors namely attitude, subjective norms, perceived behavioural control and Islamic estate planning knowledge towards the intention of Islamic estate planning behaviour specifically among Muslim entrepreneurs. The implications of this study are pertinent to several parties such as financial planners, practitioners, and financial institutions; provides a useful insight into the personal financial planning studies. Keywords: Islamic Estate Planning, Personal Financial Planning, Theory of Planned Behaviour, Islamic Behavioural Finance, Entrepreneurs

This paper is proposing a conceptual framework to explore the effect of waqf management performance and religiosity with the mediating effect of trust on the intention on cash waqf contribution, the Theory of Reasoned Action is adopted as a theoretical background for this proposal, as the perception of the contributors will be representing the Attitude, the religiosity will be representing the subjective norm, and the intention to contribute to waqf is representing the intention to behave. Many waqf studies highlighted the importance of cash waqf, but only a few of them highlighted what triggers the contributors to act. Keywords: Waqf, Cash Waqf, Religiosity, Trust, Waqf Contribution

Customer satisfaction is very important particularly for banking institutions which offer similar products and services. The competitive portfolio of services suggest banking institutions to make a significant effort to improve their service quality. This article discusses concepts of customer satisfaction and service quality within banking industry to draw attention to some conceptual and application challenges for Islamic banking institutions. This article is based on a critical review of literature in this area. This paper highlights the need for sufficient information regarding customer’s expectation and satisfaction in order for banking institutions to sustain in the market. It is also found that customer culture is an important factor that has impact on service quality and has an influence on customer satisfaction in the banking sector.

Halal market becomes one of the most profitable market at present and has shown promising growth particularly in Malaysia. The concept of halal is not only limited to food consumption, but also covers halal tourism which consists of halal hotels, halal transport (airlines), halal restaurants, halal tour packages and halal finance. Majority of tourists got information through travel websites, social media, blogs, travel agencies and advertising. This signifies the importance of digital marketing as the internet has changed the way people communicating and interacting with each other. This study aims to explore the concept of digital marketing and its potential in enhancing marketing strategies for halal tourism provider based on critical review of literature. Halal tourism providers have been encouraged to improve their tourism promotion signifying the importance of digital promotion to increase global outreach of halal tourism services.

Preparing for emergency fund becoming the one of the agenda that, encouraged by financial planners. The preparation of emergency fund could be found in line with the six major areas covers personal financial planning. Despite no specific definition for the emergency fund, previous studies have failed to address the main financial behaviours that contribute to emergency fund formation behaviour. This paper therefore proposed the conceptual model to address this issue.

The world’s co-operative movement shows that co-operative continue to grow across the globe. In the Malaysian context, neo-endogenous development model has been a focus of many studies on future rural development policies for the 21st century wherein the supporting role of cooperatives may be acknowledged especially in terms of enhancing local capacity and establishing internal and external network. In Malaysia, transformative rural development embodying the characteristics of neoendogenous development model is embedded in several policies such as the Government Transformation Plan, Economic Transformation Plan and Rural Transformation Plan. However, the role of cooperatives in supporting neo-endogenous model through Sustainable Rural Development (SRD) is constrained by the limited involvement of households as cooperative members. Exploration into the potential of cooperative entrepreneurship is not an aberration. Throughout the world, thousands of cooperatives producing goods and services for the market and also providing social condition and job opportunities. Realizing the advantages of cooperative for community development especially in the village or kampong, this research seeks to understand the kampong cooperatives development and sustainability from the mizan principles. The word mizan in Arabic comes from the word wazana means balance and consistency, scales or measurement of an object. On the other view, mizan is a tool that shows the value of the scales or measurement of a thing measured or weighed. Mizan principles are al-ubudiyyah, as-syura, al-hurriyah and al-musawah. Those principles are important as guidelines in the process of kampong cooperative development and sustainability. Utilizing upon a qualitative research, a case study of three kampung cooperatives in Negeri Sembilan have been explored. Focus group interviews were conducted with the cooperative members, kampong development and security committee members (JKKK) and the villagers. It is found that all of four mizan principles have been utilized without realizing the importance of those principles due to knowledge lacking. The study also found that there are several issues that need to be addressed.

A critical review of the intention to use a digital platform for Islamic finance education reveals a lack of a conceptual framework. A conceptual framework is important for understanding the sustainable development of digital platforms for Islamic financial education. The current financial system's complexity makes it necessary to focus on developing financial education in Malaysia. Using a digital platform for Islamic financial education can make learning easier and more effective. This research will investigate the contributing factors from the Unified Theory of Acceptance and Use of Technology (UTAUT), such as social influence, effort expectancy, and performance expectancy, to the intention to use digital platforms for Islamic financial education. The conceptual framework has been developed to explain the research objective.

This research has shed new light on better understanding of the existing knowledge by incorporating relevant constructs as the predictors of intention such as attitude, subjective norm, and perceived behavior control in a Halal skin care product (compliance with the Muslim Shariah requirement) context, among the users and non-users. The predictors of intention demonstrate there have a positive significant effect in influencing user and non-users to intention to purchase and continue to purchase Halal skin care products, the results delineate that subjective norm has a direct effect on intention and continue purchasing among users and non-users. While, perceived behaviour control has a positive significant effect on intention to purchase and continue to purchase for both users and non-users. Lastly, the study depicted that Attitude has a positive significance on continue/intention to purchase halal skin care products for users and non-users Structural Equation Modeling (SEM) was utilized to test the hypothesized relationships among the constructs, as postulated in the research model.

Technological advances, globalization and shifting demographics are just a few of the forces profoundly tipping the scales of supply and demand in today’s global workforce. Taken together, these forces are creating a growing talent shortage that is posing a very real threat to sustainable business success. This paper highlighted the need to re-energize the Islamic talent through the sustainability of Islamic Accounting Finance education. The study covered the initiatives made by the government as the effort to increase the bar for the human resource professionals and business leaders to stay ahead of the curve on the talent development strategies and initiatives. Previous literatures are reviewed to find out the challenges faced by the industry in fulfilling the insufficiencies and the need to re-energize the Islamic talent through the education. The study found some challenges that pay close attention to shifting trends and recognizing the forces that are changing market dynamics. As the findings of this report highlight, institutions that take a long-term focus to their future talent needs will emerge as the winners in the war for talent.

The advancement of the technology industry is forcing MSMEs (Micro, Small and Medium Enterprises) particularly in the FnB (Food and Beverages) MSME sector to become more familiar with digital financial transaction activities. The need for a payment mechanism that is fast and safe has given rise to new ideas for digital financial transaction services in the form of payment via e-wallet or scan-barcode (QR Code). QR code inside this study refers to the Quick Response Code Indonesian Standard (QRIS) which has been implemented by Bank Indonesia since January 1, 2020 as a means of payment tool for digital transactions nationally and an official QR Code set by the Central Bank of Malaysia. The largest digital payment application that is widely used by Micro, Small and Medium businesses in Indonesia, namely GoPay, Ovo, GPN, Dana, and Shopeepay, while in Malaysia, namely Grabpay, Alipay and Wechatpay. Along with increasing access to technology in digital payments, a new service was developed in the form of a digital wallet as a successor electronic money. This study aims to examine the effect of digital payment instruments on the total daily income transactions of MSMEs, as well as their role in supporting efficient operations and credit scoring. The research method employs a qualitative approach for MSMEs in Indonesia and Malaysia. Additionally, a quantitative approach will be employed, surveying respondents using questionnaires with a Likert scale specifically designed for QR code users. This hypothesis analysis will prove that the transaction growth variable digital payments together have a positive and significant effect on value MSME income contribution. Therefore, this research will find that interest high MSMEs by providing QR Code digital payment options have an impact on increasing efficiency in managing business and making customers feel satisfied.