Browsing by Author "Selvarani P. Kovil Pillai"
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Publication Gerimis: Penggunaan Filem Tan Sri P. Ramlee Sebagai Kajian Kes Dalam Kursus Komunikasi Antara Budaya Di Universiti Sains Islam Malaysia (USIM)(Pusat Kajian Dakwah dan Kepimpinan, 2017)Selvarani P. Kovil PillaiUniversiti Sains Islam Malaysia (USIM) merupakan sebuah universiti Islam dan menjadi pusat rujukan global untuk integrasi ilmu Naqli dan Aqli. Penubuhan universiti adalah untuk memberi peluang kepada pelajar lepasan sekolah agama. Namun cabaran utama pelajar universiti ini ialah dari segi komunikasi antara budaya. Hampir semua pelajar tempatan adalah merupakan anak-anak yang berkelulusan dari sekolah agama dan oleh yang demikian komunikasi mereka dengan pelajar-pelajar yang bukan Islam agak terbatas. Maka, perlunya satu kaedah di mana pelajar-pelajar ini perlu diberi pendedahan mengenai komunikasi antara budaya. Maka satu kaedah yang akan digunakan adalah merupakan penggunaan filem sebagai kajian kes untuk mempelajari model dan konsep komunikasi antara budaya. Sungguhpun banyak filem Melayu yang ditayangkan namun filem-filem Tan Sri P. Ramlee masih diminati oleh segenap lapisan masyarakat. Filem yang akan dijadikan kajian kes adalah Gerimis. Ceritanya mengupas isu perpaduan dan perkahwinan campur dengan berkesan. Filem ini akan dianalisa mengikut Teori Akulturasi dan Dekulturasi oleh Kim (2008) serta dikaji mengikut empat fungsi filem yang digariskan oleh Champoux (1999), iaitu sebagai pengalaman kepada penonton, sebagai kes untuk dianalisa, sebagai pengertian kepada teori dan konsep dan akhir sekali sebagai metafora untuk membentuk imej-imej metaphorical tentang konsep abstrak dalam komunikasi antara budaya. - Some of the metrics are blocked by yourconsent settings
Publication Love At First Sight: Exploratory Research on The Influence of Romantic Film “Cinta Subuh” On Students’ Real-Life Relationship(Faculty of Leadership & Management, 2024) ;Arissa Syamila binti SubhiSelvarani P. Kovil PillaiIn the digital era, many kinds of information on love are available including romantic films, revered in popular cinema. Romantic films are popular among youth because of their enchanting narratives of love, passion, and the promise of enduring affection and sensation of certain romantic scenes. However, not all aspects of romantic films are appropriate for students to emulate. The notion of love and romance is quite different and unique in Islam because it emphasizes honesty and dignity. This research explores the influence romantic films have on students' real-life relationships, by focusing on an Indonesian film "Cinta Subuh", adapted from the novel "Cinta Subuh" by Ali Farighi. It examines the complex web of romantic ideals and beliefs following the Islamic view of love. Aligned with the Uses and Gratifications theory by Katz and Blumler, this study clarifies how students choose media material that meets their love-affection needs. A focus group discussion was carried out among undergraduate students in USIM. The result showed that the “Cinta Subuh” film has successfully influenced students’ expectations and behaviours in influencing their real-life relationships with the person they love. This research found that “Cinta Subuh” had influenced students to follow the taaruf process to get to know someone before getting married. Another concept, the fajr prayer is highlighted in the "Cinta Subuh" film. The film also depicts the importance of seeking Allah’s love and blessing in finding love. Therefore, “Cinta Subuh” is depicted as an excellent romantic film in line with the teachings of Islam. - Some of the metrics are blocked by yourconsent settings
Publication The Perceptions of Undergraduate Students on Intercultural Communication in Universiti Sains Islam Malaysia (USIM)(Department of Communication Universitas Islam Indonesia, 2017) ;Selvarani P. Kovil PillaiRosninawati HussinWith the increase of globalization and migration, the study of intercultural communication has become more and more vital. The Ministry of Higher Education Malaysia has made a move to transform the landscape of tertiary education by intensifying internationalization and ensuring 10%-30% enrolment of international students in local universities and promoting the country as the education hub in the region. Taking the case study of the international students who are undergraduate students in Universiti Sains Islam Malaysia (USIM), this study focused on the intercultural communication aspect, the cultural barriers as well as the adaptation of these student in the new environment. The data was drawn from in-depth interviews conducted on the basis of the responses on 10 undergraduate students: four from Afghanistan, three from Nigeria, one each from Singapore, Indonesia, and Bangladesh. The findings showed issues facing by these students are not only about food and weather, but language, academic and finance systems and also feeling of alienation and discrimination. - Some of the metrics are blocked by yourconsent settings
Publication Teori Komunikasi Akomodasi dan Komunikasi Silang Budaya dalam Filem Talentime(Penerbit USIM, 2023) ;Selvarani P. Kovil PillaiSuria Hani A. RahmanFilem merupakan alat komunikasi untuk menggambarkan keadaan sebenar budaya masyarakat. Malaysia. Talentime (2009) yang merupakan filem terakhir Yasmin Ahmad dipilih sebagai bahan kajian kerana filem tersebut mempunyai naratif yang memaparkan elemen komunikasi silang budaya (KSB), di mana terdapat entiti watak-watak yang terdiri daripada pelbagai suku bangsa dan agama yang berbicara dalam pelbagai bahasa sehinggakan filem tersebut dikatakan menggunakan bahasa “rojak”. Elemen-elemen Teori Akomodasi Komunikasi (TAK) juga dapat dikenal pasti dalam filem tersebut di mana watak-watak dalam filem tersebut menggunakan cara pertuturan dan bahasa yang menggambarkan persetujuan dan persamaan dengan interlokuter atau rakan pembicara. Watak-watak dalam filem tersebut terdiri daripada pelbagai Kumpulan sosial dan mereka menyesuaikan identiti kolektif masing-masing melalui cara pertuturan, Bahasa dan mesej bukan lisan. Ada beberapa adegan dalam filem tersebut yang menggambarkan watak “converge”, iaitu menyesuaikan cara pertuturan atau bahasa agar dapat bercampur dalam “outgroup” di mana watak tersebut merasakan mereka tidak memiliki persamaan atau pertalian sosial. Begitu juga ada elemen “diverge”, di mana watak tersebut membezakan cara pertuturan atau lebih fokus kepada kandungan mesej. Akhir sekali, elemen “maintenance” yang merujuk kepada komunikator yang kekal dengan cara dan tahap komunikasi beliau dan enggan untuk menyesuaikan diri dengan orang lain. Filem Talentime ini dipilih kerana filem ini telah memenangi beberapa anugerah seperti Anugerah Filem Asia Tenggara Terbaik di Festival Antarabangsa Cinemanila 2009 dan Anugerah Lakon Layar Terbaik dan Pengarah Terbaik di Festival Filem Malaysia 2009. Kajian ini menggunakan analisis naratif dan mendapati mise en scene memaparkan elemen-elemen KSB dan akomodasi dalam filem tersebut. - Some of the metrics are blocked by yourconsent settings
Publication The Roars of Demons: Exploratory Research on Students’ Psychological Responses to Horror Films in Malaysia(Faculty of Leadership & Management, 2024) ;Selvarani P. Kovil PillaiMannal Basyirah binti Mohd BakiHorror films were effectively banned for three decades in the Muslim-majority country. Then, after the retirement of strongman premier Mahathir Mohamad in 2003, horror films have risen from the dead. These films were banned because they celebrate the other-worldly in violation of Islamic teachings and have a powerful effect on viewers, causing them to experience a variety of emotional and physical reactions. Horror films have diverse narratives ranging from supernatural entities to psychological thrillers, and they have consistently succeeded at the box office. Horror films have a powerful effect on viewers, causing them to experience a variety of emotional and physical reactions. These films are made with the express purpose of inciting fear in viewers, causing them to experience a variety of emotional and physical reactions. Therefore, this qualitative study was carried out to delve into the psychological impact experienced by USIM students and the exploration of cultural influences of horror films. The thematic analysis of focus group discussions revealed that horror films can elicit intense emotional responses among university students, inducing feelings of fear, anxiety, and suspense. Physical reactions, such as screaming, reflex movements, and a sense of proximity to ominous elements depicted in the films, were vividly described by the students. The question arises again whether horror movies can contribute to Malaysia Madani’s vision of creating a civilized, skilled, and inclusive society based on six core values namely sustainability, prosperity, innovation, respect, trust, and compassion to restore and uphold the pride and dignity of the society.