Browsing by Author "Tri Hastuti Nur Rochimah"
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Publication Climate Change in Indonesian National Online Media Coverage Agenda Setting and Sentiment Analysis(Communication Studies Department of Faculty of Social and Political Sciences, Universitas Muhammadiyah Jakarta, 2023) ;Tri Hastuti Nur Rochimah ;Erwin RasyidMuhammad Raqib Mohd SofianThis study aims to analyze how Indonesia’s national online media covers the issue of climate change. Media coverage of climate change is a fairly important issue in Indonesia to analyze how the media makes the issue of climate change a media agenda and, at the same time, monitor how the government’s commitment to the issue of climate change both in terms of policy, prevention, and handling. The method used is a descriptive quantitative content analysis method using a sentiment analysis approach. This study analyzed 3608 titles of news articles published in five Indonesian national online media, namely Antaranews, Detik.com, and Republika.co, Tempo.co, and Tribunnews.com during the five years 2019-2023. The study results show that the frequency of the coverage of climate change issues is most widely reported by Antaranews at 51% and is dominated by positive sentiments as a media company owned by the Indonesian government. In contrast to non-government-owned media, namely Detik.com, Republika, Tempo.co, and Tribunnews.com, the issue of climate change is also on the media agenda, although more than Antara news. This media agenda setting is close to the media framing of climate change issue policies, not merely the amount of coverage but climate change is highlighted on the focus of how weak the handling of the impacts of climate change is. - Some of the metrics are blocked by yourconsent settings
Publication Examining The Influence of Celebrity Endorser Perceived on Purchasing Intention For Levi’s Product Among Female Newjeans Enthusiast; Moderated Analysis of Para-Social Relationship(Faculty of Leadership & Management, 2024) ;Paramita YuniantoTri Hastuti Nur RochimahThis study explores the transformative role of social media influencers in fashion marketing, examining how brands strategically collaborate to enhance product visibility and engage consumers. In the fiercely competitive fashion industry, businesses increasingly turn to influencers as powerful drivers of consumer preferences. The research aims to empirically examine the relationship between celebrity attributes and consumers' purchase intention while considering the moderating role of para- social relationships. Through this study, the research dissects successful brand-artist collaborations, emphasizing the role of para-social relationships in heightened consumer engagement. It explores how artists, by fostering one-sided connections with their audience, create authenticity, relatability, and resonance, thereby influencing consumer behavior. The findings offer actionable insights for businesses in navigating the digital era, providing a roadmap for leveraging influencers to build brand loyalty and expand market reach by cultivating para- social relationships. The findings of this research reveal the influence of celebrity endorsers’ perceived on purchase intention, a relationship reinforced by the existence of the para-social relationship. In summary, this research contributes to a deeper understanding of innovative marketing strategies in the fashion industry, showcasing social media influencers’ impact and para-social relationships’ role in shaping consumer behaviour - Some of the metrics are blocked by yourconsent settings
Publication Representation of Female Sexuality: Body Celebration in Girl Group (G)I-Dle’s “Nxde” Video Clip (John Fiske Semiotic Analysis)(Faculty of Leadership & Management, 2024) ;Dyah ParamitawatiTri Hastuti Nur RochimahWomen in video clip media are often represented in various ways that reflect cultural views and values. Various stereotypes are embedded, where women are often presented as sexual objects or only as background sweeteners. Video clip "Nxde", (G)I-dle voice resistance to the objectification of women's sexuality and express their bodies. The video clip tells the story of the popularity and luxurious life of a star who is treated with objectification. However, on the other hand, the scenes and lyrics in the video clip want to fight the objectification of women's sexuality and try to show their bodies as a form of celebration and freedom. This research aims to find out how the celebration of the female body as part of sexuality is represented in the video clip "Nxde" using John Fiske's semiotic analysis, namely the levels of reality, representation and ideology. The data collection technique is documentation of images from scenes in the video clip. The research conclusions are: 1) The expression of women's bodies in breaking the taboo on sexuality, 2) Representation of resistance to the objectification of women's sexuality, 3) Based on the results of the analysis, it shows that the ideology in the video clip "Nxde" contains a patriarchal ideology. Patriarchal ideology works through the placement of characters, costumes and symbols that refer to male authority.