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Strategy Personal Branding Influencer @Feilianaveve As Beauty Vlogger on Tiktok Social Media to Attract Interest Followers in 2022 - 2023

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dc.contributor.authorTantri Adista
dc.date.accessioned2024-09-11T01:41:20Z
dc.date.available2024-09-11T01:41:20Z
dc.date.issued2024
dc.description.abstractTechnological developments change conventional media into social media to facilitate the communication process. Apart from that, social media is also a means of personal branding, such as the TikTok account @feilianaveve. Feiliana Veve is an influencer who focuses on the beauty vlogger sector. This research aims to examine the personal branding of the TikTok account @feilianaveve to attract followers. In conducting this research the author used qualitative research methods with data collection techniques documentation, observation andInterview with followers and owner of the TikTok account @feilianaveve. The results of this research found 8 forms of personal branding according to Montoya's view and it can be concluded that the personal branding displayed by @feilianaveve can attract followers to follow and be loyal to the TikTok account @feilianaveve.
dc.identifier.citationMuhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).
dc.identifier.isbne-ISBN : 9789672614722
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/22827
dc.language.isoen_US
dc.publisherFaculty of Leadership & Management
dc.relation.isbne-ISBN : 9789672614722
dc.subjectBeauty Vlogger
dc.subjectFeiliana Veve
dc.subjectMedia Social TikTok
dc.subjectPersonal Branding
dc.titleStrategy Personal Branding Influencer @Feilianaveve As Beauty Vlogger on Tiktok Social Media to Attract Interest Followers in 2022 - 2023
dc.typetext::conference output::conference proceedings::conference paper
dspace.entity.typePublication
oaire.citation.endPage231
oaire.citation.startPage227
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#

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2024 ICIMAC (Extended Abstract)