Publication:
Audience Analysis of Radio IKIM and Zayan FM

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cris.virtual.departmentUniversiti Sains Islam Malaysia
cris.virtual.orcid#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.departmentd55605d0-eb88-4a71-a526-be4b88f42976
cris.virtualsource.orcidd55605d0-eb88-4a71-a526-be4b88f42976
dc.contributor.authorMuhamad Zaki Mustafa
dc.contributor.authorMuhammad Raqib bin Mohd Sofian
dc.contributor.authorSafiyyah binti Ahmad Sabri
dc.contributor.authorAisyah Mardhiah binti Mat Rozi
dc.date.accessioned2024-09-25T01:39:59Z
dc.date.available2024-09-25T01:39:59Z
dc.date.issued2024
dc.descriptionE-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & Management
dc.description.abstractthat presents a variety of information, info and entertainment. There are dozens of radios in Malaysia that have different ways of presenting elements and information. This study examined the extent to which students at Universiti Sains Islam Malaysia listened to Radio Ikim and Zayan Fm, identified decision-making patterns and factors that caused students to listen to Radio Ikim and Zayan fm. The study found that most students at Universiti Sains Islam Malaysia have listened to Radio Ikim and Zayan but are not inclined to listen to it every day.
dc.identifier.citationMuhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).
dc.identifier.isbne-ISBN : 9789672614722
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/22894
dc.language.isoen_US
dc.publisherFaculty of Leadership & Management
dc.relation.isbne-ISBN : 9789672614722
dc.titleAudience Analysis of Radio IKIM and Zayan FM
dc.typetext::conference output::conference proceedings::conference paper
dspace.entity.typePublication
oaire.citation.endPage413
oaire.citation.startPage408
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliationUniversiti Sains Islam Malaysia

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2024 ICIMAC (Extended Abstract)