Publication:
The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions

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dc.contributor.authorAbdul Majid, A.en_US
dc.contributor.authorShamsudin, S.en_US
dc.contributor.authorMohamed Ariffin, M.Y.en_US
dc.date.accessioned2024-05-29T08:05:34Z
dc.date.available2024-05-29T08:05:34Z
dc.date.issued2017
dc.description.abstractWhether targeting the public or the media especially journalist or editors, websites exist to ensure the information is available for people to access based on few criteria. This paper intends to explore the utilization of webpage in conveying Public Relation (PR) communication between Islamic higher learning institutions. Qualitative content analysis method was used to compare the differences in PR perspective between Universiti Sains Islam Malaysia (USIM), Univeristi Islam Antarabangsa Malaysia (UIAM) and Kolej Universiti Islam Antarabangsa Selangor (KUIS) websites. The findings of this study indicated that the webpages analyzed were relatively interactive in nature and that they are focusing on the important PR elements and strategies. In conclusion, more often than not, the three websites analyzed consider the PR aspects of the design and taking into account the nature of the web community who wants fast and usable information that can educate rather than told.en_US
dc.identifier.epage50
dc.identifier.issn2232-0431
dc.identifier.issue1
dc.identifier.spage31
dc.identifier.urihttp://abqarijournal.usim.edu.my/index.php/abqari/article/view/96
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/14143
dc.identifier.volume11
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherUniversiti Sains Islam Malaysiaen_US
dc.relation.ispartofAL-ABQARI: Journal of Islamic Social Sciences and Humanitiesen_US
dc.sourceOpen Journal Systems
dc.subjectWebsite Technologyen_US
dc.subjectPublic Relationsen_US
dc.subjectIslamic Institutionen_US
dc.titleThe Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutionsen_US
dc.title.alternativePenggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.en_US
dc.typeArticleen_US
dspace.entity.typePublication

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Journal of Islamic Social Sciences and Humanities (Al-Abqari)