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A Look at the Transformational Leadership and Strategic Communication Towards Madani Ummah

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dc.contributor.authorNadiah Abdul Aziz
dc.contributor.authorRossilawati Rusli
dc.date.accessioned2024-09-13T02:28:01Z
dc.date.available2024-09-13T02:28:01Z
dc.date.issued2024
dc.descriptionE-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & Management
dc.description.abstractMalaysia Madani, a political slogan termed by the current premiership, Datuk Seri Anwar Ibrahim on January 19th, 2023, promoting six core values: Sustainability, Prosperity, Innovation, Respect, Trust, and Care and Compassion, hence will ultimately produce Madani Ummah or Madani Society. This study aims (i) to identify the important roles of strategic communicator in the establishment of Madani Ummah, and (ii) to justify the relevant of Transformational Leadership theory towards the establishment of Madani Ummah. Towards achieving these objectives, the roles of strategic communicator as liaison between the government and its citizens are crucial. This paper has utilised the Transformational Leadership theory and suggest that effective leaders can bring major changes to the organisation they lead and motivate the subordinate to support the vision. This paper employs literature review through secondary material as the methodology. This study revealed that the strategic communication is a very important stepping stone for any governmental effort particularly in educating the citizens on the public policies and governmental planning. This study also highlighted the significant roles strategic communicator plays for instance the leadership through example, inclusive communication plan and being optimistic, as well as the involvement of every layer of the Malaysian citizens.
dc.identifier.citationMuhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).
dc.identifier.isbne-ISBN : 9789672614722
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/22853
dc.language.isoen_US
dc.publisherFaculty of Leadership & Management
dc.relation.isbne-ISBN : 9789672614722
dc.subjectMadani Ummah
dc.subjectStrategic Communication
dc.subjectLeadership
dc.titleA Look at the Transformational Leadership and Strategic Communication Towards Madani Ummah
dc.typetext::conference output::conference proceedings::conference paper
dspace.entity.typePublication
oaire.citation.endPage456
oaire.citation.startPage452
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#

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2024 ICIMAC (Extended Abstract)