Publication:
Understanding the Relationship Between Human Dimension and Awareness of Social Media in Malaysian Army

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Abstract

Understanding the human dimension in developing awareness of social media among military personnel. The qualitative approach has been used to identifying the behaviour of military personnel in develop their awareness of social media. The behaviour including attitude, subjective norm and perceive behaviour control towards awareness of social media. Development of the behaviour in Malaysian Army was using the Theory of Planned Behavior Model, Theory Reasoned Action and Technology Acceptance Model.

Description

E-Proceeding Postgraduate Research Conference (PRC2023) : “Sustainable Education & Human Well-Being”/ editors: Roslee Ahmad , Khadijah Muda, Md Yousuf Ali, Ihab Ahmed Ra’uf Awais, Abdul Rashid Abdul Aziz, Ainul Mardhiah Mokhtar, Nurun Najihah Musa, Puteri Nazirah Amran, Fatin Muti’ah Mohamed Ishak Organized by: Faculty of Leadership and Management

Keywords

attitude, subjective norm, perceive behaviour control and awareness of social media.

Citation

Muhmad Zafferi Shari, Jessica Ong Hai Liaw, Pakianathan Dawson @ A. Endry Nixon, & Syarifah Bahiyah Rahayu Syed Mansoor. (2024). Understanding the Relationship Between Human Dimension and Awareness of Social Media in Malaysian Army. E-Proceeding Postgraduate Research Conference, 65–66. https://fkp.usim.edu.my/wp-content/uploads/2024/02/LATEST-PROCEEDING-PRC-2023_compressed.pdf

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