Publication: Youtube As E-business Platform: Understanding The Impact Of Hijab Tutorial Among Muslim (Hijab And Non-Hijab) Female In Klang Valley, Malaysia
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Date
2020
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Asian Scholars Network
Abstract
As the world's largest video sharing channel, YouTube has changed people's way of entertainment, attention, and advertisement. Having discovered the powerful platform that influences the viewers as well as viewing and understanding on how it affects the viewing of growth patterns has become essential matters for researchers, advertisers, media companies, or anybody who is seeking for popularity. The researcher will be focusing on the e-business where the entrepreneur used YouTube to promote their product and services. The aim is to understand the impact of YouTube hijab tutorials among the Muslim (Hijab or Non-Hijab) Female. Qualitative research with in-depth interviews technique has been applied. A total of eight female ages range from 18 to 35 were involved in this study. Social Learning (SLT) theory was used as a guideline to collect the data. The study contributes to expanding the literature reviews on Islamic e-business.
Description
Volume : 2 No :4
Keywords
Social Learning Theory (SLT), Muslim Female, Hijab and Non-Hijab, YouTube, and e-business.