The Impact of Social Media in Funding Intention Toward Crowdfunding Project

Abstract

Crowdfunding refers to a method of raising money from a large number of people where each individual provides a small money for a specific project through crowdfunding platform. To make crowd pledge and sustain the project, it is important to promote and publicize the project on a large scale over the social media. Hence, this study explores social media as a tool to promote, publicize and fund for sustainability of the crowdfunding project. In order to examine the impact of social media on the success project, this study will focus on the project owner’s activities and connectivity with selected social media. A proposed framework based on the sharing project campaign and social media connectivity is designed to predict the success outcome of a project campaign.